
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
CosmoProf and MODERN SALON partner to bring salons Modern Fairytale, a collection of products, tools and looks that will get clients excited! It's all about ethereal, iridescent shades of beauty.







Experience the joy and wonder of Modern Fairytale. Invite your clients into the realm of endless possibilities through color and style. CosmoProf’s Modern Fairytale collection of tools and products opens the doors to creativity. Aid clients in achieving natural-looking bends and curls with braided accents. The blondest blondes greet the season, but on-trend pastels—blue, pink, lavender—will be in high demand. Trends predict that clients will look to experiment with ribbons of color along with their all-over coverage. Shimmering nails and glowing skin can complete the look.
“This spring, we are thrilled to transport you to the enchanting world of Modern Fairytale, a theme that captures evolving trends from runway to street style. In both fashion and beauty there’s a predominance of metallics and gemstone colors, and now holographic and iridescent tones are hotter than ever,” says Jen Wilder, CosmoProf group vice president, marketing. “Vibrant hues are softening—we are seeing other-worldly colors translated into wearable, on-trend looks.”
Emerging from Millennial Pink, the beautiful Pantone color of Rose Quartz then led to this year’s Ultra Violet. “Our CosmoProf brand partners are industry leading, and we love the products, packaging and colors they designed for our Modern Fairytale theme,” Wilder continues. “This spring, introduce your clients to items fresh and fun from the brands they love and trust! These gorgeous items will be a beautiful addition to any stylist station, as well as a great opportunity to drive retail revenue. Thank you for joining us on this magical journey; we hope this spring you create your own Modern Fairytale and use these items to help make your dreams—and your clients’ dreams—come true.”
To celebrate the theme, three members of the 2018 CosmoProf Artistic Team met to develop Modern Fairytale inspirational looks. Using color and styling, they created whimsical styles ideal for proms, weddings and special occasions. The behind-the-scenes shots shown here give you an idea of how the team brought Modern Fairytale to life. The results are a pair of beautiful looks to inspire your own interpretations of the theme.
CosmoProf is proud to support those who are Licensed to Create! Join us this June during Premiere Orlando at our inaugural Licensed to Create Awards. Vote on the finalists and live-stream at licensedtocreate.com/awards.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai