Gloss it up with Redken Shades EQ, now available in level 10s. 

Shades EQ is designed to give stylists a healthy way to tone thanks to its acidic, no lift demi-permanent color that lowers pH levels after lightening and acts like a conditioner to deliver high-impact shine

Redken says Shades EQ’s versatile and easy-to-use formula makes it convenient to tone, gloss and refresh natural or color-treated hair, all with a 20-minute processing time and liquid consistency for quick bottle application.

Launching in August 2019, the new shades have calibrated deposit designed to consistently give on-level, true-to-tone results at a level 10, without the need to dilute an existing 09 level, or worry that your end result might appear deeper than originally desired. As the final step in any lightening process, Shades EQ Level 10s neutralize unwanted undertones and offer the highest level of customized toning for your brightest, blondest clients.

Available in two new shades powered by the Natural (N) and Violet (V) shade families: 010N (Delicate Natural) for neutral, creamy blonde toning or glossing and 010VV (Lavender Ice) for cool, icy blonde toning with a violet reflect. 

“Redken Shades EQ Level 10s are super exciting because you can consistently create a super bright blonde, without playing the guessing game of mixing a 09 level with clear," Redken Global Ambassador Cassandra McGlaughlin says. "The formula is calibrated at a level 10 so you get a predicable end result every time...no more hoping and praying that it doesn’t turnout too dark! I’ve been loving the control it gives me with blonding and the bright, clear results I get each and every time.”

Key benefits: 

• Acidic no-lift formula ensures gentle processing for outstanding condition and shine, making it healthier to tone natural, color-treated,  pre-lightened or highlighted hair.

• Corrects uneven or brassy tones on pre-lightened or highlighted hair  and refreshes all Redken permanent hair color.

• Blends gray without lifting the hair’s natural pigment.

• Ammonia-free formula minimizes swelling and cuticle damage.

How to Use:

Mix in a 1:1 ratio using Shade EQ Processing Solution. Mix equal parts and use immediately. Standard processing time is 20 minutes at room temperature.