IGK introduced its new line of color depositing masks, a range of semi-permanent, color-depositing hair masks made with pigments that fade over time for zero commitment. This formula is designed to enhance color intensity, dimension, and shine, while providing color protection, hydration, softness, and smoothness, all in one formula.

These color-rich masks are perfect for clients who want to tip-toe into a TikTok trend and play with trending hair color like an all-over, summery Strawberry Blonde or to experiment with high-contrast color or show their PRIDE with a mix of shades. 

"Red and pink hair are somewhat high-maintenance colors because they can lose vibrance very easily," says IGK Co-founder and Colorist, Chase Kusero. "For clients who want to play with their color without commitment, IGK’s NEW Color Depositing Masks are perfect for someone who wants to refresh, or add a temporary pop of color to their hair."

For a Strawberry Blonde, Kusero points out the pretty results achieved with Strawberry Milkshake or Pink 2000. "You can also mix and match the shades for a custom hue."

18 signature shades offer sheer to intense coverage, from natural to fun color hues, all formulated without gluten, parabens, sulfates, or ammonia. Color lasts up to 10 washes, depending on shade and application, fading naturally with each wash. Plus, shades can be cocktailed together to create a unique and customized hue. The genderless formula can also be used on any hair length or type and is easy-to-use for everyone – from those who have never experimented with color, to those who do all the time.

Available at IGKHair.com; limited shades available at Ulta.com and select salons.

Key Ingredients and Benefits:

• Squalane: Derived from sugar and is super emollient to rehydrate hair and replenish moisture balance.

• Prickly Pear Cactus: A natural source of Vitamins E, A and phytosterols, which nourish and strengthen hair strands.

• Meadowfoam Oil: A hair moisturizer that improves shine and rejuvenates dry, damaged hair.

• Quinoa: An alternative to keratin that helps improve elasticity and protects hair from breakage.

How To: Apply generously to clean hair and distribute evenly. Leave on for 1-5 minutes on wet hair for a sheer color effect, or 10-15 minutes on dry hair for an intense color effect. Rinse thoroughly.

Pro Tips: Use gloves if concerned about staining hands. Use a wide-tooth comb to ensure hair is thoroughly saturated and pigmentation is uniform. Create an ombre or dip-dye effect by applying color to specific sections where color is desired. Or cocktail two shades for a customized hue.

Shades: Choose from 18 signature shades*, ranging from traditional to fun, to reinvent your hair.

*Note shades Cali Cali, Fortune Teller, Tarantino Red, Feeling Peachy and Dreams Come Blue will launch at a later date TBC.

• Tarantino Red

• Feelin’ Peachy

• Pink 2000

• Strawberry Milkshake

• Cali Cali

• Honey Please

• A La Plage

• Seafoam

• Peek-A-Blue

• Dreams Come Blue

• Cyber Tokyo

• Fortune Teller

• Magic Storm

• On The Money

• Electric Bronze

• Williams-Burgundy

• Brown Bella

• Pitch Black