Modern Salon
MenuMENU
SearchSEARCH

Trevor Attenborough Promoted at Kao USA, Salon

Trevor Attenborough has been named president and general manager of Kao USA, Salon and will be responsible for leading the growth of the Goldwell and KMS California brands in the United States.

by Jan Hillenmeyer
May 29, 2012
2 min to read


Trevor Attenborough has been named president and general manager of Kao USA, Salon and will be responsible for leading the growth of the Goldwell and KMS California brands in the United States. The announcement was made by John Nosek, president of Kao USA.

Attenborough has been a member of the Kao Professional Salon Services team for the past three years, most recently as vice president of marketing and sales support. Recently, he led the effort to create the Goldwell “You can’t get Supernatural from a Supermarket” campaign to bring clients into the salon for professional hair color.

Ad Loading...

“I am certain Trevor’s targeted vision and leadership qualities will play a significant role in the future growth and ongoing success of our professional business. His deep understanding of the market and the Goldwell and KMS California brands, as well as his commitment for the hairdressing community, provides him an exceptional foundation from which he will propel the company forward. On behalf of the company, I wish to congratulate Trevor on his new role,” said Nosek.

 “It is an honor to lead the Kao USA Salon business,” says Attenborough. “Our commitment to the hairdressing community is our highest priority and we will continually demonstrate this through our close partnerships, innovative product portfolio and direct involvement with salons and stylists. It is a privilege to work with our team of respected industry veterans who embrace the unique nature of our business and the importance of building solid relationships. As my personal family are hairdressers, I understand and am passionate and committed to our industry and its ongoing success.” Visit goldwellusa.com and kmscalifornia.com.

More In The Know

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

Ad Loading...
A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...