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SEARCHHow can you control the heat generated from the bleaching (lightening) process? Since 2004, Vitality's, an Italian brand has produced products for lightening hair. Their product Deco Jo, an extra delicate bleach with Jojoba oil, does just ...
Deco Vitality
How can you control the heat generated from the bleaching (lightening) process? Since 2004, Vitality's, an Italian brand has produced products for lightening hair. Their product Deco Jo, an extra delicate bleach with Jojoba oil, does just that. The brand developed Deco Jo out of the need to reduce and stabilize the temperature during bleaching exposure time. When lightening the hair, an exothermic reaction develops and it produces a lot of heat. Vitality realized the necessity this created hair colorists, so they developed a line of products that keep temperature constant while respecting the structure of the hair:
The Vitality line of products includes:
DecoSoft: An ammonia-free bleaching system
DecoRapid: Bleaching System for textured or thick hair
Color-Off: Removes the cosmetic color without altering the hair's structure
Deco Lovely Cream: Cream for bleaching that comes into contact with the skin. Enriched with Bisabolol, extracted from chamomile, which soothes and hydrates.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
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Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
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Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
