
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Volume Enhancing Foam by Revitalash is a hair enhancer designed to address the needs of fine and thinning hair for men and women.

Volume Enhancing Foam by Revitalash
Volume Enhancing Foam by Revitalash is a hair enhancer designed to address the needs of fine and thinning hair for men and women.
This hair volume enhancer foam featuring proprietary BioPeptin Complex boosts the vitality of hair with a breakthrough formula designed to intensify natural volume. Its lightweight formula adds shine and body and improves elasticity to help combat breakage and aid in conditioning of the scalp.
Highlights
BioPeptin Complex: proprietary technology including lipids, peptides, biotin, and Panthenol to help condition, strengthen, and soften hair while defending from breakage and brittleness
Ginseng & Swertia Japonica: Plants high in anti-oxidants and Vitamin B, help protect and revitalize
Saw Palmetto: High in fatty acids and plant sterols, helps to condition and add shine
Amino Acids and B Vitamins: Help fortify, smooth, and condition
How To Use
PREP: If cleansing is needed, ready hair with RevitaLash Cosmetics Thickening Shampoo and Thickening Conditioner to ensure scalp is free of residue.
STEP 1: Use once daily on wet or dry hair. Pump the bottle a few times to release air until foam appears.
STEP 2: For shorter hair, pump foam onto hands and massage into scalp and the roots of hair. For longer hair, separate hair into sections and apply nozzle directly onto head, pumping to release product as you go.
STEP 3: Massage thoroughly into the scalp and the roots of the hair. Do not oversaturate. Do not rinse out. Style hair as desired.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai