
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Style knows no boundaries. Six members of the Wahl Education and Artistic Team (W.E.A.T.) had the opportunity to take their talents around the globe to teach techniques and learn the trends of other cultures. W.E.A.T’s own Christina Goree, ...

ieves Almaraz in Merida, Mexico April 2014
Style knows no boundaries. Six members of the Wahl Education and Artistic Team (W.E.A.T.) had the opportunity to take their talents around the globe to teach techniques and learn the trends of other cultures. W.E.A.T’s own Christina Goree, Nieves Almaraz, Kristi Faulkner, Rick Morin, Garland “G-Whiz” Fox and Laura VanderMoere each traveled abroad this year to showcase techniques and trends in Russia, Mexico, Brazil and England.
Goree recently returned from St. Petersburg, Russia where she was the featured barber stylist, as well as the only American, at the four-day international Nevskie Berega Festival held in September. “I shared proper positioning in order to achieve the optimum fade level,” Goree said. “It is quite apparent that the Russian barbers and stylists share completely different views on the diverse opportunities within our industry. I feel we are in a prime position to influence and educate this market.”
Goree showed on scalp fading American style with Wahl’s adjustable corded clipper, and while communication was a challenge, she rose to the occasion. “I speak hair as my a first language. English is my 2nd language,” Goree said.
Kristi Faulkner, who traveled to Sao Paulo, Brazil for the April 2014 Expocenternorte, a four-day educational hair event, shared that sentiment.
“Hair is hair. Passion is contagious,” said Faulkner. “The only noticeable difference was the language. They speak Portuguese. I was very fortunate that a couple of the team members spoke English. But because of a true passion for Wahl and our industry, the language barrier didn’t stop us from understanding each other.”
Faulker attended the event to introduce the Wahl 5-Star line.
“Brazil only has a handful of tools from Wahl that they carry in their country, but they are very excited to have a manufacturing plant very soon,” Faulker said. We hope to soon introduce the Wahl 5-Star series there.”
And audience members were impressed with what they saw.
“I did quite a variety of haircuts. All the way from precision fades to long layered textured haircuts,” Faulkner said. “I tried to educate the team and Brazil on multi-cultural techniques.
“Women’s cutting in Brazil was all very long, flowing, romantic hair,” Faulker described. “The men’s haircuts definitely needed a jump start. They were very amazed with the precision cuts.”
Nieves Almaraz and Rick Morin both visited Mexico in 2014. Almaraz was in Merida, Mexico April 6th and 7th, and Morin traveled to Chihuahua, Mexico in May. Although they attended separate shows, both noticed similar trends in men’s hair.
“Men's haircuts seemed to be delayed a few years as they were still rocking the faux hawk,” Morin said. “But they were all styled differently as some had it straight up and others had the hawk styled to the side so it did add a twist to the normal faux hawk look.”
Almaraz and Morin focused on short hair clipper cutting fading techniques.
“I was able to do all kinds of haircuts while on stage and in classes,” Morin said. “I focused on short, tight haircuts such as the ‘Bald Fade’ but even found some models that allowed me to go all out and do some designs to educate the crowd on proper techniques when doing hair designs.”
At the Global Education Summit, Garland “G-Whiz” Fox demonstrated cutting techniques on different hair textures using the Wahl 5-Star line, while Laura VanderMoere shared core traditional techniques used by American barbers. The event was held in August at the Wahl Academy UK.
“It was the World Cup of Hair,” said Fox. “We were able to communicate with one another by demonstrating our skills and watching others show theirs.”
W.E.A.T. is a 16-member group of professionals that are the leaders in the industry. They are highly trained and technology advanced artists capable of instructing any skill level. Their goal is to provide student, licensed hair professionals and instructors with clipper education, and they believe that education is the key to a stylist’s success. To meet the team, visit www.wahlpro.com/education.
“As excited as we are about fusing Wahl education with our International counterparts, we are equally as proud of the passion and devotion of the entire Wahl Education and Artistic Team here at home,” said Laura VanderMoere, Director of Education in the Professional Division at Wahl. “For more than 30 years, W.E.A.T. has been dedicated to helping professionals, students and instructors become the most accomplished stylists, artists and leaders they can possibly be.”

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai