
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Live from the Matrix Destination 2018 main stage, eight-time Grammy winner Fergie, shared that the big win for a new Matrix contest is the chance to assist celebrity stylists to color and style Fergie and her dancers’ hair at an upcoming concert in New York City. Get the details here.

MODERN's Alison Alhamed interviews Fergie at Matrix Destination, as she was announced the new SoColorCult icon. Hair: George Papanikolas
Announced live from Matrix Destination 2018, eight-time Grammy award winner Fergie debuted an incredible opportunity for stylists to win BIG with the FergiexMatrix social media hair color photo contest, and celebrated her new partnership with Matrix as the SoColor Cult Icon.
Live from the main stage, Fergie, musician, TV show host, beauty and fashion icon shared that the big win for the contest is the chance to assist with Matrix celebrity stylists to color and style Fergie and her dancers’ hair at an upcoming concert in New York City.
Inspired by #SOCOLORCULT looks from the @Matrix Instagram page, entrants were asked to submit a vibrant fashion shade—a back of the head shot—with a personal message to Fergie on why their work should be selected.
In this clip, see Fergie on stage at Matrix Destination as she shares the details on the new contest, her gushing love for the artists in the beauty industry, and all about her new partnership with Matrix as the SoColorCult Icon.
"As an artist I find inspiration in all aspects of my life: My successes, my struggles, my family and my friends," Fergie said on stage. "But as easy as it is to find it, it's also easy to forget sometimes. There've been moments in my life where I didn't know where the next idea would come from, which road to take, which project to develop. As artists, we are constantly looking for those signs of inspiration. But then something happens: you get quiet and those ideas, those inspirations pop into your head and this idea in your mind explodes and you can create it. You watch a sunset, or kids make us laugh, in an instant, you find that idea of brilliance and we're artists again, aware of our calling. And not only are you all inspiring as artists, you guys have been my therapists, my person to lean on. When I'm going out there and I have 50 jobs to do and performances, and I get to sit back, you make me feel confident, you make me feel beautiful, and you make me feel great as a friend, someone who has my back. So thank you for that."
Since the announcement in January, Matrix has announced the contest's top 30 finalists.
The 30 finalists (in no particular order) are : Jenna Acquisto (@jennaa_hair), Amy Ramos (@pink_noveau), Eli Mancha (@elimancha), Rebekkah Wekerle (@bekkah_stlhairstylist), Zoe Kilthau (@hairby.zoe), Monica Gajdos (@monicacolor), Megan Schipani (@shmeggsandbaconn), Naira Rivera (@nairashair), Leanna Gonzalez (@lea_lea_lox), Karina Martinez (@kaikarx), Shadara Lindsey (@Shadaravictoria), Pamela Kibby (@pamkibby123), Carol Chao (@stylesbycarol), Mackenzie Edmonson (@beautyby_mackenzie), Rian Cockrell (@hair.rian), Mandy Catlett (@mandycatlett), Georgina Barnes (@ginabarnes_), Tiffany Hallmark (@coiffeuseextraordinaire), Amanda Stone (@yourfavoritehairstylist), Dawn Reece (@sachikoshairstyling), Lisa Wagner (@lisa.does.hair), Nancy Gomez (@iamladygomez), Cynthia Lumzy (@cynthialumzy), Chelsea Alva (@mrshairstylist), Francine Benoit (@francinebenoithairstylist), Joel Goyco (@joels_canvas), Jennifer Cook (@jenniferpalmer_hair), Sabrina Shue (@sabrina_shue), Morgan Burnett (@hairbymorgan11), and John Anthoney (@johnanthoneyhair).
Finalist interviews will be taking place in the next coming weeks and final judging will begin the first week of May.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai