
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
With coast-to-coast progress of texture education legislation, the enacted laws will ensure comprehensive hairdresser training among a wider network of licensed beauty professionals in the United States.

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Over the last eight weeks,Washington, Vermont, and Maine signed landmark legislation into law requiring the inclusion of textured hair (defined as curly, coily, and wavy hair) education in all cosmetology schools in each respective state, going into effect over the next 12 months.
The new regions join a growing number of states that have passed similar legislation since 2021, including California, Minnesota, Connecticut, Louisiana and New York. Policymakers who championed the bill include Representative Melanie Morgan of Washington State, Secretary of State Sarah Copeland-Hanzas of Vermont and Senator Rachel Talbot Ross of Maine.
The milestone achievement is a proud accomplishment of the Textured Education Collective (TEC), an alliance of professional hair industry leaders founded by Aveda, DevaCurl™, L'Oréal USA, and Neill Corporation, under the Professional Beauty Association (PBA).
“The Professional Beauty Association celebrates the signing of Washington, Vermont & Maine’s landmark textured hair education bills,” said Myra Reddy, Government Affairs Director, Professional Beauty Association. “These continued victories fuel the Texture Education Collective momentum as we advocate for similar legislation across the nation, promoting consistent standards and excellence in beauty education from coast to coast.”
The new laws directly address a gap in representation for the 65% of Americans with textured hair who have historically been left out of cosmetology education and so frequently lack equitable access to professionally trained and licensed stylists. The program, furthermore, offers a broader scope of skills for beauty professionals, enhancing opportunities for career growth and success as they journey through the industry.
“Every aspiring professional deserves an education that reflects the full spectrum of hair types and textures, and every client deserves access to stylists who are trained to meet their unique needs,” said David Greenberg, CEO of L'Oréal USA, President of North America Zone. “L’Oréal USA applauds Washington, Vermont, and Maine for requiring textured hair education in cosmetology licensing. This is a meaningful step toward enhancing the skillsets of the professional beauty community, expanding the opportunity to meet and exceed the needs of a wider network of consumers.”
Washington's legislative victory makes it the first state in the Pacific Northwest to adopt this measure. With Maine and Vermont also on board in the Northeast, the legislative movement has been gaining momentum across the United States. Louisiana enacted a similar requirement in November 2021; and TEC was then founded to champion the passage of New York’s textured hair education legislation in 2023, followed by Minnesota, Connecticut, and California in 2024.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai