From manufacturers to distributors, salon owners to spa professionals, importers to retail buyers, more than 25,000 industry professionals will be visiting PBA Beauty Week/Cosmoprof North America this weekend (Sunday, July 31 to Tuesday, August 2). At the show, hundreds of products will be organized by product categories into four pavilions in the Mandalay Bay Convention Center (Pavilion A: Cosmetics and Personal Care; Pavilion B: Packaging, Contract Manufacturing and Private label; Pavilion C: Wellness and Spa; and Pavilion D: Professional Hair, Nails and Tools).

MODERN SALON’S editorial team will be full force at the show, and in addition to regularly posting live blogs, articles, filming Modern Salon TV and reporting from key events like NAHA, City of Hope, Beacon and Symposium, we thought it would be beneficial to give you an update on some of the hottest products being launched/promoted this year. Check out the products below to get an idea of what to expect.

For a complete list of Exhibitors visit this page.

Cuccio Naturale’s “YOUTH” Kit

Helps clients maintain a youthful appearance on their hands. This kit has three additions to a traditional manicure to make for a quick and easy transition into a new service. Contains: Pomegranate and Fig Skin Polisher, Grapeaseed Hand Anti Oxidant Oil, and Pomegranate and Acai Butter Lyte.
Website: cuccio.com
Phone: 800-762-6245
Booth: D9039   Maui Baby Collection by Star Nail
Contains eight ¼ oz soak off UV nail colors: Full Moon, Caribbean Mint, Coral Beach, Sunset Glow, Periwinkle Dusk, Yacht Club, Volcano Trail and Pineapple Crush. These nail colors soak off in five minutes, cure instantly in a UV light, never yellow, and they fill and smooth uneven ridges.
Website: starnail.com
Phone: 800-762-6245
Booth: D9039  

The Repêchage Biolight Collection

Contains anti-oxidants, natural botanicals and seaweed that work together to give a glowing, radiant complexion. This product line brightens and targets melanogenesis, the process of the skin which effects pigmentation before, during and after it occurs.
Website: repechage.com
Phone: 800-248-7546
Booth: A21447 KORE Shears by FHI Heat
This line of KORE shears features six categories: Classic, Mentor, Stone, Freeform, Leftie and Motion. (Prior to purchase, FHI Heat is providing in-depth shear education as part of their regular cutting classes, and targeted consultations for every stylist requesting guidance.)
Website: fhiheat.com
Phone: 877-344-4328
Booth: A21558  

Zerran International’s Diamond Mist

This alcohol-free shine finisher contains diamond micro-particles without weighing hair down. Vegan moisturizers, scented with essential oils of ylang-ylang and myrtle, nurture every strand of hair subtly without artificial perfumes or parabens.
Website: zerran.com
Phone: 818-897-5494
Booth: D13168

IZUNAMI’S KTX450 Flatiron
Built for use with both keratin and amino acid smoothing treatments, and heats up to 450° F. The product’s non-toxic, non-allergenic titanium plates are extra-long and wide for ease of styling, as well as non-adhesive. Includes a 9-foot, tangle-free swivel cord and a super slim, wrist-friendly design.
Website: izunami.com
Phone: 866-455-0777
Booth: D7184 Simplicity Hair Extensions
These hair extensions help give clients the look of long, natural locks. Simplicity offers the "LunchBreak MakeOver" that will provide length and volume in less time than it takes to pick up a pizza!
Phone: 800-777-9447
Booth: 9169  

KMS California’s FREESHAPE Line
These six products when used with hot tools, transform even the most style-resistant hair. Benefits include: styles that last until the next wash, heat protection, and accelerated styling time.
Website: kmscalifornia.com
Phone: 800-342-5567

Hot Tools’ Tapered Curling Irons

Hot Tools introduces the new Tapered Curling Iron collections available in Gold, Nano Ceramic, and BlueIce Titanium finishes. The irons’ barrel design creates a variety of curls, waves, spirals or volume. Patented with a PULSE Technology heating system, the irons are ideal for any hair type.
Website: hottools.com
Phone: 800-480-8832
Booth: D1229 and D14250  

Andis Envy Clipper

Envy from Andis is a new high speed, adjustable blade clipper for all-around styling. The powerful, quiet motor generates over 7,200 strokes per minute and cuts through wet or dry hair. It's ergonomically designed to reduce hand fatigue. Six attachment comb sizes are included.
Website: andis.com
Phone: 800-558-9441

Booth: D12137

 Aware Personal Branding’s Color Retention System

Contains StrandGuard Complex, which includes peptides, UV filters, certified organic extracts and natural antioxidants to preserve salon color and replenish hair’s youth. All formulas are sulfate-free, 100 percent vegan and use a paraben-free preservative system.
Website: club-aware.com
Phone: 800-BE-AWARE (232-9273)  

Original & Mineral’s Mineral CCT
Mineral CCT is Original & Mineral’s newest generation of permanent colors that answers a demand from clients looking for more natural solutions with professional results. Achieves up to five levels of lightening and 100 percent gray coverage.
Website: originalmineral.com
Phone: 855-626-3600
Booth: D13243 and A17559

TOWEL DRY’S Duo Pack

This line of men’s grooming products includes three 3-in-1 multi-use shampoos/conditioners/body washes and three high performance stylers.
Website: toweldrymen.com
Phone: 425-497-3133
Booth: D14048

Bioken’s Enfanti Color Care
This color care shampoo and conditioner gently cleanses, moisturizes and protects hair to extend the life of hair color. With pH balance, Bioken’s Nano Color Care Technology refreshes color treated hair while improving shine, health and body.
Website: thebioken.com
Phone: 877-654-6200
Booth: D8145

Dennis Bernard's Color Accelerator

Preserves hair color, and helps eliminate fadeout (reds included). It helps process color in four to 10 minutes and there are approximately 55 applications per bottle.
Website: dennisbernard.com
Phone: 732-308-9595
Booth: D7185

Denman’s Jack Dean Collection
The Jack Dean collection by Denman is a styling system formulated to cleanse, condition and style the hair. It features classic hair lotions and tonics including Eau de Quinine, Eau de Portugal and American Bay Rum, which are the very essence of the golden age of travel and adventure. The Jack Dean Collection will officially launch fall 2011.
Website: denmanbrush.com
Booth: D6169   Aloxxi’s ColourPrime and Colour Lock
ColourPrime is all-in-one herbal cleanser, scalp desensitizer, porosity equalizer and color extender, and ColourLock is a cleanser, conditioner and antioxidant that closes the cuticle, all in one step, to extend the life of the color.
Website: aloxxi.com
Booth: A18563

Hair U Wear POP Clip-In Animal Print Strips
Take a walk on the wild side and try out the animal-print trend cruelty-free with POP Clip-In Animal Print Strips, ¾-inch clip-in extensions. Each bright strip offers 16 inches of color that pops for standout hair.
Website: hairuwear.com
Phone: 888-748-9019
Booth: D12099

Valera’s METAL MASTER Dryer

This dryer is available in full power or a lightweight option and features an ionic generator with tourmaline, six air flow/temperature settings, precise heat control and a chrome-plated steel body.
Website: valerausa.com
Phone: 847-676-1950

 K-PAK RevitaLuxe Bio Advanced Restorative Treatment

Repairs and restores damage by reconstructing the hair structure. It claims to offer cumulative benefits, by continuing to correct and protect strands with regular use. Guards against future damage from chemical, environmental and thermal stressors.
Website: joico.com

TIGI Bed Head Candy Fixations Line

New products include: Sugar Dust Root Lifting Hair Powder (builds depth and lift at the roots;) Glaze Haze Semi-Sweet Smoothing Serum (helps resist humidity for 12 hours;) Totally Baked Meringue Styling Prep (layerable base texturizer;) Sugar Shock Bodifying Sugar Spray (adds texture and manageability); Mega Whip Marshmallow Texturizer (moldable product for thick, coarse hair).
Website: tigihaircare.com
Phone: 469-528-4300

 GiGi Antioxidant Skin Care

Promotes healing, reduces redness and brightens skin. The natural antioxidants and fruit extracts block free radicals, preventing brown spots, protect collagen and reduce inflammation.
Website: aiibeauty.com
Phone: 323-728-2999 ext. 218
Booth: D9075  

CND Shellac New September Shades

CND is launching six new Shellac colors in September with 30 colors to choose from.
Website: cnd.com
Phone: 877-CND-NAIL (263-6245)
Booth: A17550  

Prolock USA’s CRACK
Transforms frizzy, dry hair into soft, healthy, shiny straight hair. Cuts blow dry time by 40 percent. No need to use smoothers, shiners, and other products when using this product.
Website: prolockusa.com
Booth: D11223

Macadamia Natural Oil Reviving Curl Cream

Nourishing cream that provides hold, softness and is ideal for curly or wavy textures. Infused with Macadamia and argan oils, alone with botanicals and protein. Website: macadamia.com
Phone: 800-807-3950
Booth: D12073  

Simply Smooth Color Lock
Simply Smooth xtend keratin replenishing color lock is a hybrid treatment of clear color glaze meets keratin that will lock in hair color while creating a frizz free smooth style that lasts 4-6 weeks. Increase revenue without additional booking time.
Website: americanculture.com
Phone: 631-293-3143
Booth: D14073

Milady’s Retail Analysis & Coaching Tools

This tool will help take your current retail sales and put them on the fast-track to becoming a larger share of your business. Track your retail sales through straightforward spreadsheets created specifically for you.
Website: milady.cengage.com/business
Phone: 800-998-7498 ext. 2700

Touchback (ColorMetrics, LLC)
This pocket-sized marker makes for easy color application. Unlike mascara, crayons, gels, and powders, TouchBack won’t flake or rub off with brushing. Bonds to the hair and stays true until shampooed out. Available in eight natural shades: Rich Black, Dark Brown, Medium Brown, Light Brown, Ash Blonde, Golden Blonde, Light Auburn, Dark Auburn.
Website: colormetrics.com
Phone: 505-983-0115
Booth: A19319

Sorme Cosmetics Bio-Natural Makeup Line

This make-up is a blend of mineral pigments, botanical ingredients and traditional cosmetic materials with the benefits of being 70 percent organic. Bio-Natural products offer a silky texture and smooth application on top of being paraben-free, non-comedogenic and hypo-allergenic.
Website: sorme.com
Phone: 800-927-6763
Booth: D12026  

House of European Hair with Ron King Extensions
These extensions use an adhesive bond as an application system. Mix and match to create the perfect blends in each bond.
Website: houseofeuropeanhair.com
Phone: 310-217-8900

Eufora HERO for Men Firm Hold Gel

This gel provides all day staying power for your style. This super hard hold traditional gel utilizes cutting edge technology for a styling product that won't flake and rinses clean. Plus, the gel improves hair and scalp health with the added benefits of Eufora's ProAmino Peptide Complex.
Website: euforahero.com or eufora.net
Phone: 800-638-3672  

ORLY GelFX Manicure System

ORLY is revolutionizing gel color with GelFX, a manicure system that ensures durable, chip-free manicures that last two weeks, with superior shine and easy removal. GelFX features 32 of the top ORLY colors, and the formula cures in half the time of a traditional gel manicure.
Website: orlybeauty.com
Phone: 818-994-1001
Booth: D10139

ProRituals ColorFuel Leave-In Treatment
New ProRituals ColorFuel Leave-In Treatment provides maximum support to prolong color retention and defend against fading from sun exposure. ColorFuel detangles and nourishes hair creating a protective shield that locks in color vibrancy while strengthening hair without weighing it down or leaving it oily.
Website: prorituals.com
Phone: 800-783-9969
Booth: D12074

Bodyography Seductress Lipstick

This new red/brown lip color is creamy and sensual, infused with Aloe Vera and vitamins for hydration and protection to maintain smooth supple lips. All Bodyography lipsticks have a silky formula featuring a highly pigmented, long-lasting rich crème finish.
Website: bodyography.com or robanda.com
Phone: 1-800-783-9969
Booth: D12074

Michael O’Rourke “Rock Your Hair” Collection
A line of fierce and fun styling products aimed at leading fashion towards big, bold hair!
Website: rockyourhair.com
Phone: 310-455-0285
Booth: D3020

PEVA Vinyl & Hemp Bags

Create your own promotions in these eco-friendly bags. These natural bags are made from hemp with a clear PEVA window to let your products shine through. Ideal for travel or gift sets. Available in four sizes.
Website: actionbag.com
Phone: 630-496-6228  

Color Tracking Systems

This technology helps salons manage exact color developer qualities used for each professional hair color service, a universal, non-branded way to measure and monitor how much color is being used by each colorist. Dispensers are available in four and six unit machines.
Website: colortrackingsystems.com
Phone: 866-280-3424
Booth: D4132