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Wella, the salon professional division of P&G, has reimagined its annual Charity Challenge to incorporate another way to challenge salon owners and hairdressers to think about their impact on their community and planet. With the addition of ...
March 12, 2015
Image via Instagram/ @id_hairacademy (photo credit: @id_hairacademy)
@id_hairacademy
1 min to read
Wella, the salon professional division of P&G, has reimagined its annual Charity Challenge to incorporate another way to challenge salon owners and hairdressers to think about their impact on their community and planet. With the addition of a new category focusing on salon sustainability, The Wella “Supports Your Cause” Charity Challenge is now the #WellaCares Challenge.
A total of $30,000 in grants will help salons make a noticeable impact in their communities, both through charity work as well as environmental conservation efforts. One Grand Prize Winner in both categories will receive a $10,000 award; with five additional winners in each category receiving $1,000 awards. Salon owners and hairdressers will be eligible to submit entries through www.hairdressersatheart.com starting January 12 – March 12, 2015. The public voting period takes place March 26 – April 26, 2015. Winners will be announced in May 2014.
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