Modern Salon
MenuMENU
SearchSEARCH

Wella Color Charm Demi Shades

The debate about “raw” blonde is over; colorists who went to finishing school know that healthy shine glazes deliver what women want most.

by Web Editor
July 11, 2011
2 min to read


Autumn Glaze Craze

A glaze can add shine and richness to natural color

The debate about "raw" blonde is over; colorists who went to finishing school know that healthy shine glazes deliver what women want most. Good thing Wella Color Charm has four new demipermanent shades in high-demand gold, warm and ash-blonde tones. Not only are they the answer to glazing, toning and blending, they're also ideal for color-shy clients and corrective work that requires pre-pigmenting, such as tintbacks.

Ad Loading...

"I recently used the new demipermanent shades on the models in the Color Charm Urban Video DVD, and discovered that they are the perfect option to add richness and dimension to natural color by using a ‘layering' technique," says Teri Dougherty, Wella International top stylist. "Glazing with these shades is a fantastic way to add the ultimate finish to your hair color."

"Aging" hair is another issue that's in the spotlight of late, and Wella Color Charm Demi, which now has 23 intermixable shades, blends gray hair up to 50 percent. Anytime you need to replace depleted natural tones, Color Charm Demi shades also refresh faded color and add the shimmering tones of youth to highlights.

With "maintenance-free" color suiting the mood of the moment, demipermanent products offer another benefit: They help you show your clients you understand their needs in a value-based economy. For more information about Wella Color Charm Demi shades, visit www.wellausa.com or call 866-722-4146.

More In The Know

colorful geometric patterns and text that reads 'Salon Today 2026 Technology Guide'
In The Know|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

Ad Loading...
Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...