Wella, the salon professional division of P&G, is proud to announce the 20 finalists of the second annual Wella “Supports Your Cause” Charity Challenge. A total of $43,000 in prizes will be awarded to hairdressers and salon owners who demonstrate compelling dedication to community outreach programs. One (1) Grand Prize of USD $10,000, two (2) First Prizes of USD $5,000, four (4) Second Prizes of USD $2,500 and thirteen (13) Third Prizes of USD $1,000 will be announced June 23rd, 2013.

The Wella “Supports Your Cause” Charity Challenge is part of Wella’s Hairdressers at Heart program, which provides support at four critical stages of a hairdresser’s career: student, new talent, working hairdresser and salon owner. Aimed to help hairdressers and salon owners amplify their contributions to charity within their local communities, the competition garnered 112 entries from across North America. Participants submitted videos and essays sharing ideas for creating awareness and support of a wide array of local and national causes. Finalists were chosen by a combination of web-based public voting and a judging panel of industry experts.

The finalists are (in alphabetical order): Julie Adams for Carestream, Las Vegas, NV; Beate Assmuth-Ong for Beauty to the Rescue, Mane Attraction Salon, Phoenix, AZ; Johnny Bui for JB Heart to Heart Foundation, JB Salon, Langley, BC; Anthony Capozzi for America's Vet Dogs, Capozzi & Co. Salon, Sayville, NY; Lorrene Conino for The Jesse Brown VA Center for Women Veterans, Salon Lorrene, Palatine, IL; James Corbett for Hair2Help, James Corbett Studio, New York, NY; Albert Cortez for Citrus Valley Hospice, Kut Haus Salon, Covina, CA; Laura Davidson for Memphis Child Advocacy Center, Ella David Salon, Germantown, TN; Josée Desnoyers for Maison Pallia Vie De La Rivière Nord, Salon de Beautè Chez Françoise, Prevots, QC; Terry Green for Billy Travis, Bombshell Salon, Chambersburg, PA; Kelly Henning for Chemo Buddies, Boonville, IN; Denise Kooiker for School Supply Santa, S&S Salon and Spa, Byron Center, MI; Brenda Laufersweiler for Leader Dog, Exclusive Hair By Brenda, Fort Dodge, IA; Leslie Linder for Because of Mandy, Relax Day Spa and Salon, Menominee, MI; Lorien Meillon for The Mary Magdalene Project, Ken Paves Salon, West Hollywood, CA; Michael Muia for Forty in Forty, Michael's Hair Design & Day Spa, Thunder Bay, ON; Brianna Sherman for Got Your Back San Diego, Studio 78, Oceanside, CA; Erin Spielmaker for Casa De Amparo, San Marcos, CA; Karla Waldron for Mondays at Racine; Racine Salon & Spa; Islip, NY; Marisa Wilson for YAYA Girls, Beneath the Surface Salon, York, PA.

The next Wella “Supports Your Cause” Charity Challenge will commence in the spring of 2015. For more information and updates, please, visit www.HairdressersAtHeart.com.