Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
What Will Be the Most Popular Halloween Costumes of 2024?
As the spooky season approaches, the costume-planning excitement is in full swing. Fashion experts at Boohoo predict the next lineup of must-have costumes.
by Staff
September 17, 2024
Maleficent, the Mistress of Evil, has inspired many witchy-y Halloween costumes.
Photo: Pixabay
3 min to read
As the spooky season approaches, the costume-planning excitement is in full swing as searches for “Halloween costumes” have risen 85% over the last month. Every October, the costumes we see at parties, on the streets, and on social media reflect the most significant cultural moments of the year, as well as iconic movies and TV shows that went viral throughout the years and are everlasting.
This year is no different, and fashion experts at Boohoo know this. They’ve listed a lineup of characters and themes that we are bound to see this 31 October, inspired by those who have dominated the headlines and our imaginations.
Deadpool and Wolverine
Comic book characters are perhaps some of the most fun costumes to recreate, thanks to their distinctive and instantly recognizable elements. Deadpool and Wolverine are no exception, and thanks to the much-anticipated release of Deadpool 3, which features both characters together for the first time, you can expect to see a surge in Deadpool and Wolverine costumes. This is especially because of their iconic personalities and costumes, which can be found at costume stores or online, the price depending on the quality.
However, if in the mood for a little DIY, a Deadpool ensemble can easily be put together through red and black tight pieces, preferably leather, while Wolverine’s costume might need some more creativity to create some claw accessories.
Beetlejuice
The enduring appeal of Tim Burton's Beetlejuice has kept the character a staple of Halloween for decades. With his wild green hair, which can either be recreated with a wig or some spray hair paint, a striped suit, which can be bought at a costume store, but also on any other apparel shop, and mischievous grin, Beetlejuice remains a beloved choice for those looking to channel their inner ghost. To complete it all, add some face paint and practice that scary yet familiar attitude, and Beetlejuice will be ready to come to life.
Given the announcement of Beetlejuice 2, which has generated a wave of nostalgia and excitement, this iconic character is set to haunt Halloween once again, making a big comeback as one of this year’s top costume picks.
Dunecharacters
With the release of Dune: Part Two, the characters from this epic sci-fi saga are bound to be popular choices this Halloween. From the enigmatic Paul Atreides to the formidable Chani, and even the idea of a unique "sandworm costumes" gaining traction, fans have a plethora of options. In fact, searches for “sandworm costume” have surged by 270% on Google Trends over the last month, highlighting the growing interest in bringing the vast, mysterious world of Arrakis to life.
A desert-style outfit can be created using flowing robes and scarves in neutral tones. While these basic looks can be easy to recreate, more detailed costumes such as the sandworm might require DIY efforts and creativity, making it a bit more challenging, but a lot of fun!
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai