Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
For more info on GlossGenius, visit glossgenius.com.
Which Services Are the Most Popular During Fall?
GlossGenius has compiled data from tens of thousands of salons and spas to find out the top requested services during the fall months. See the trends across hair, nails, and esthetics.
by Staff
October 26, 2023
Unsplash
2 min to read
Using appointment data from 2022, salon and spa software company GlossGenius has investigated how certain services increased in appointment popularity in the months of September, October, and November compared to the preceding five months of April through August (”warm” months). The months of December through March were not used given the objective of describing the seasonal change from warm months to cooler fall months.
Appointment popularity is defined as the number of appointments with a given service name (such as “Elderberry Facial”) as a share of all appointments booked with GlossGenius across the same dates. See the trends below:
Trends for Makeup Artists and Estheticians
Services related to the autumn season, such as elderberry facials, increase significantly in the months of September, October, and November. GlossGenius also saw increases in some thematic services like specialty makeup.
Services Including Fall Appointments % Difference
Elderberry: +1648.56% (+16x)
Pumpkin Facial: +1042.67% (+10x)
Specialty Makeup: +198.05%
Trends for Nail Pros
Nail art services increased significantly in the months of September, October, and November. This may be tied to seasonal special events like back-to-school and holidays, including Halloween and Thanksgiving.
Services Including Fall Appointments % Difference
Nail Art: +17.73%
GlossGenius
Trends for Hair Stylists
GlossGenius found that several services related to darkening hair become much more popular during the Fall months.
Services Including Fall Appointments % Difference
Reverse Balayage +101.90%
Hair Paneling +44.30%
Lowlights +21.00%
Brow Tinting +6.40%
Looks like estheticians should especially take note - those are some big increases!
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