
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
As Intercoiffure prepares for its Spring Atelier, its president elect prepares to take charge. With our Women in Leadership series, we connect with Sheila Zaricor-Wilson, who shares her history, her thoughts and her goals for her tenure.

Sheila Zaricor-Wilson, president-elect of Intercoiffure America/Canada.
It may just be the first time in beauty industry history that three women have been at the helm of the most powerful beauty associations--Cosmetologists Chicago, Intercoiffure America/Canada and the Professional Beauty Association. As part of our Women in Leadership series, Michele Musgrove interviews Sheila Zaricor-Wilson, the new president of Intercoifure America/Canada, inviting her to share her history, her thoughts and her goals during her leadership.
Tell our audience about a little bit about your history in the professional beauty business, and your current leadership roles.
Zaricor-Wilson: I have been the co-owner of multiple salons, including five in Memphis and one in Los Angeles. In the 1980s, I worked to help develop a franchise of full service salons for men and women, I was the CEO of DiVari, a skin care research company with a patented water technology and I am the co-founder of the International Haircolor Exchange and the American Board of Certified Haircolorists. Presently, I am the owner of Master Design Salon & Wellness Studio in Memphis and the President Elect of Intercoiffure America/Canada.
When did you first become or feel you were a leader? In the professional beauty industry?
Zaricor-Wilson: When I volunteered for a few charity events, they kept asking me for advice and finally if I would mind taking over because people wanted to work with me. I realized that when you make it fun and not overwork the team, they want to be a part of it. After opening the second salon and a training center, I realized I enjoyed watching people grow and helping them to achieve their goals. This helped us expand to the five salons.
How has your leadership style evolved?
Zaricor-Wilson: I have softened....It took a while for me to realize that most people are not 24/7 when working on projects or their goals and sometimes they are not as excited as I am about them going to the next level. When someone called me the “little general,” I realized that I had to lead more than push.
What personal leadership trait or habit are you most proud of, particularly good at, and/or find to be most effective?
Zaricor-Wilson: I learned to listen not only with my ears but my eyes and gut. The body language and tone speaks louder than words sometimes. Someone I admired greatly as a leader once told me that God gave us two eyes, two ears and only one mouth for a reason.
This year (2018-19) may be the first time that three of the primary associations representing salon professionals are all being led by a woman at the helm at the same time. What significance (if any) do you find in this situation?
Zaricor-Wilson: Women have become more confident working together in the last few years. Up to then, women were fighting to be heard and worked independently or as a part of a couple. Now, we reach out and help other women become strong.
Tell us about one important objective that you hope to address during your tenure as president of your association, including why it is particularly relevant to salon owners and salon professionals today.
Zaricor-Wilson: I want to create an atmosphere for better conversations on mentoring at all levels, including salons and schools, salons and manufacturers, salons and media and market leader, commission-based salons to the industry as a whole.
What does the phrase “balance of power” mean to you, and how do you think it will or should apply to the professional salon community in the coming year?
Zaricor-Wilson: The balance of power, represents all aspects of the industry, working together to overcome challenges, enhance opportunities and/or make changes for the good of the industry.
What advice would you give other women in the professional beauty business who aspire to stronger or more visible leadership roles?
Zaricor-Wilson: Get involved, be open-minded, do not be afraid to step up and be willing to work.
What do you love most about your career in professional beauty and your role as president of Intercoiffure?
Zaricor-Wilson: I love knowing that I touch lives in a way that no other professional can and that I am touched by people who I would not have the opportunity to meet if I wasn't in this industry. Serving as president of Intercoiffure is going to allow me to open doors for a lot of people by connecting them to others who can help them grow. It is all about supporting each other and making this a better place to live, work and leave to the next generation.
Intercoiffure's Spring Atelier will be held at the Caesar's Palace Las Vegas April 6-9. CLICK HERE for more information.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai