Modern Salon
MenuMENU
SearchSEARCH

Women of Style: Antoinette Beenders

Stylist, Aveda Vandam Lifestyle Salon, NYC, and Aveda Academy, London Aveda Global Creative Director

by Staff
September 30, 2011
3 min to read


Stylist, Aveda Vandam Lifestyle Salon, NYC, and Aveda Academy, London

Aveda Global Creative Director

Ad Loading...

Licensed: In Haarlem, The Netherlands, 1983

First job: At 14, a Saturday job in the salon where my mum had her hair brow dried every week

Clients per week: Varies tremendously. Often as I can, when in London and New York.

Price point: $400 for a hair cut

antoinettebeenders.com

Ad Loading...


Why did you choose beauty? In 1979, I saw the film “10” starring Bo Derek and she had these incredible braids in her hair. I was fascinated by the texture.

Major milestones: Winning British Hairdresser of the Year and twice receiving the Fellowship Hairdresser of the Year Award; working with Aveda on all aspects of the brand image; maintaining clientele on two continents.

Big break: I saw the Trevor Sorbie Art Team perform at a seminar in The Netherlands when I was 18. I absolutely knew I must go to England. I knew so little English that my first interview at Sorbie’s was not a success. Eventually my English improved and I got a job as a junior stylist at Sorbie.

Career advice you’ve received:“You’ll get out of your career what you put into it,” Trevor Sorbie.

Career advice you’ve given: Gandhi’s brilliant expression ‘Be the change you want to see in the world.’

Ad Loading...

Your mentors: Trevor Sorbie, Horst Rechelbacher, Christian and Dominique

Are there benefits to being a woman in beauty?

I do think that women possess an inherent empathy that allows them to easily understand their clients’ needs.

Challenges for women in beauty?

Things have been tougher for women, though we are definitely on more equal footing these days. I was the first woman to win Avant Garde hairdresser, London Hairdresser of the year, and British Hairdresser of the year – this was just in the ‘90s.

Ad Loading...

Risk and reward: Moving to the United States from England. I experience more of the corporate side and offer a hairdresser’s perspective at the core of decision-making.

What does “work/life” balance mean to you? It’s difficult. I go through periods where I feel very balanced, and others not at all. Being at home in Minneapolis, seeing green, spending time with my husband and dog are very important to me.

To follow in your footsteps, a woman would have to: Be creative, be a fighter. Have a very supportive partner.

Famous woman you would like to style? Her Majesty, the Queen

Reading: The Power of People: Four Kinds of People Who Can Change Your Life - Dr. Verna Cornelia Price

Ad Loading...

Playlist: “Rolling in the Deep” by Adele; “Manhattan” by Kings of Leon

Every day, just for you: Work out with a trainer

Working on: Aveda Congress. On my way into a shop in New York to pick up costumes for my models at this very moment.

More In The Know

Ad Loading...
A woman with long brown hair, a black sleeveless blouse, and a beaded headband.
In The Know|Articles|Jul 2, 2026

Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Ad Loading...
In The Know|News|May 22, 2026

Aura Salonware Announces 2026 Scholarship Winners

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Ad Loading...