Bumble and bumblehas named Zach Rieken to the new position of Senior Vice President, Global General Manager. His position is effective immediately.

Rieken was most recently Vice President, North America Sales, Bumble and bumble,  where he oversaw all aspects of North America sales, which includes the Bb. Salon Network and Retail Partners: Sephora, Bluemercury, Bloomingdale’s and SpaceNK. In his new role, he will be responsible for day to day operations of the brand including providing leadership and vision to the organization and the development of long range and annual plans.Rieken will continue to report to Peter Lichtenthal, President, Bumble and bumble and Bobbi Brown.

“Zach has swiftly transformed Bumble and bumble’s Sales leadership and ignited the brands sales growth while maintaining focus on the brand’s core values,” said Licthenthal. “He has already forged strong relationships not only externally with our retail and salon partners, but also internally with our Marketing, Creative, Education, Global Communications and Supply Chain teams. I am confident he will be able to lead Bumble and bumble during this time of both creative and commercial growth.”

Prior to joining Bumble and bumble, Rieken held various positions with Procter & Gamble’s Salon Professional division, where he led sales teams for Wella, Sebastian, Nioxin, and Clairol.