
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Zenagen takes pride in innovation: developing the most natural and effective products that stylists and salon owners can stand behind and truly believe in.
Zenagen provides natural products that create a healthy environment to promote hair growth for stylists and salon owners to prescribe to their clients. Zenagen’s shampoo-based therapies harness the restorative powers of natural ingredients through nutraceutical technology. Fusing beauty and science, Zenagen’s Revolve Systems targets hair loss in men and women, and its Evolve System targets damage repair and accelerated growth. All Zenagen products are color-safe, vegan, gluten-free and cruelty-free.
For MODERN SALON readers, Zenagen is providing a full-size complimentary Revolve Collection Kit (a three-month supply)! Find out more here.
Why did Zenagen get involved in topical treatments?
Zenagen Creator and Founder Jared Reynolds first began searching for hair loss solutions when, as a medical student, he began to notice his own hair thinning and shedding. Through his studies, Reynolds determined that nutraceutical ingredients and technologies were the key to an untapped natural and convenient hair loss solution.
It’s important for our clients and salon partners to know that Zenagen’s success story started with a real, first-hand experience with a frustrating—and all too often, discouraging—hair loss problem. The personal impact of our products on people’s confidence and self-esteem is what launched our company, and it’s what fuels our ongoing commitment to innovation and results.
How does Zenagen help salons drive revenue?
Zenagen creates a new category and service for salon owners by offering take-home treatments for fine, thinning or damaged hair. Our two-step systems comprises a shampoo treatment and conditioner for home use three times per week, with each treatment application lasting just five minutes. Zenagen can be used in conjunction with any existing client regimen.
What demographic does Zenagen best serve?
Zenagen offers two product lines serving different needs: the Revolve line is for men and women’s hair loss, and the Evolve line is for damage repair and faster hair growth for women. Men use Revolve to target the onset of hereditary male pattern baldness and/or current hair thinning and shedding. Women 40 and over typically benefit most from Revolve for Women system, which reduces shedding and hair loss symptoms commonly associated with the aging process. The Evolve line is designed for women who experience dry, damaged hair, or who wish to grow their hair longer and healthier. Zenagen has had success stories from those experiencing hair loss symptoms from thyroid issues and postpartum changes as well. Seventy percent of all salon customers will fit into either the Revolve category for fine, thinning hair, or the Evolve category for damage repair and accelerated growth.
What education does Zenagen provide?
In addition to in-salon education, we offer education at trade shows throughout the country. We have also developed a new education platform called Evolution Beauty, which brings together nationally recognized artists and educators to teach and inspire passionate hair stylists. We want to connect and elevate our industry by developing a culture and atmosphere where peers can learn from one another by sharing techniques and trends, and learning how to successfully grow individual businesses through effective management, retail strategies and social media engagement.
What spokespeople, educators or all-star stylists represent Zenagen?
Jody Haun, Josh McMichen and Lee Rittiner bring their own experiences and talents to the industry with celebrity clientele and educational platform work. Zenagen also has nationally recognized salon partners such as Gene Juarez in Seattle and Charles Penzone Salons in Columbus, Ohio. These salons are widely respected in the beauty industry not only for the level of their artistry, but for their commitment to education and customer service. Last year at Cosmoprof North America, we were selected as a Beauty Pitch finalist to pitch Shark Tank’s Mark Cuban, as well as the co-founder of Paul Mitchell Systems and Patrón spirits, John Paul DeJoria. This high-profile platform provided Zenagen an opportunity to showcase its innovative technology.
Advanced academy:
Evolution | Beauty event
Brand educators: Jody Haun, Hurst Alexander Butts, Josh McMichen, Lee Rittiner
Social Media:

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai