
The Rise of “Naturals”: How Foundational Shades Are Driving Salon Growth
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
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From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.









PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Enjoy this roundup of exciting launches and beloved products from across the beauty industry, just in time for the holiday season.
PRAVANA is excited to introduce two new ChromaSilk HydraGloss shades for level 10 hair: Pearl and Smoke.
Discover Guava Pink—a sheer pink made beautifully wearable and low-commitment by stylist Evanie Frausto using PRAVANA VIVIDS. Get the steps!
Help your clients keep their hair color shiny, vibrant and beautiful during the summer season with the new PRAVANA Clear Cleanse Shampoo.
PRAVANA Care is a clean, salon-quality collection of twelve shampoos, conditioners, and treatments designed to nourish, strengthen, and extend the vibrancy of color-treated hair.
PRAVANA Digital Education Manager Samantha Sellars outlines her best tips for fostering the growth of your vivids business.
Getting a lot of red requests? Here are 10 PRAVANA formulas spanning that end of the color spectrum, including gorgeous scarlets, magentas, peaches and coppers, to get your creative juices flowing.
PRAVANA Senior Artistic Educator Tiffany Lobdell Summers (@VividHairCreations) shares how she created her “Vintage Flair” makeover in collaboration with colorist @vividphasess.