
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
Achieve prismatic dimension with just one shade in Pravana's VIVIDS Crystals collection. Inspired by healing crystals, the collection is unique in that if you apply the color to multi-level hair, you'll see true to tone dimension across levels 7-10 instead of one global color. The shades come in Aquamarine, Garnet, Jade, Rose Quartz, Sunstone and Purple Tourmaline.

There are 6 different healing shades in Pravana's VIVIDS Crystals collection
Pravana introduces six prismatic shades inspired by healing crystals, part of the VIVIDS Crystals collection. Each of the shades are uniquely pigmented to reflect consistent, saturated tonal value, making it easy to achieve a prismatic look while applying just one shade on levels 7 through 10.
The six colors include:
Aquamarine: Inner-Peace, Self-Expression, Creativity
Garnet: Passion, Energy, Health
Jade: Protection, Fortune, Self-Discovery
Rose Quartz: Love, Happiness, Balance
Sunstone: Power, Strength, Confidence
Purple Tourmaline: Spiritualty, Intuition and Peace
Each of the shades require you to lighten the hair to a certain level before processing. For colors Garnet and Jade, lighten the hair to a level 8. For Aquamarine and Purple Tourmaline, lighten the hair to a level 9. For Rose Quartz and Sunstone, lighten the hair to a level 10.
For more information about Pravana VIVIDS Crystals, visit pravana.com/crystals.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

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Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.