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In The Know|News|May 14, 2013

Decoding Social Media Hashtags

#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.

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In The Know|News|Feb 5, 2013

Taking the Red Carpet Social - Creating Hype During Award Season

A shiny statue, fabulous dresses and of course, amazing hair equals award season…and your salon is no exception! On the heels of the announcement of our Salon Today 200 honorees, or in conjunction with any other local or awards your salon might have received, it’s time shout your success from the chair! Let’s face it, you work hard day in and day out, making others feel beautiful, and it’s perfectly acceptable to turn your nod into an opportunity to share your story and add a little touch of viral hype.

Career|Articles|Jan 3, 2013

Instagram's New Terms of Service – What You Need To Know

Are you using Instagram for you salon or personal brand? Social media expert, Kelly Ehlers, breaks down what you need to know about the recent controversy surrounding their new Terms of Service (TOS) and Privacy Policy. It’s true, not many people actually bother reading the lengthy legal statements – but this particular update to the apps terms was one that garnered much attention.

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In The Know|News|Oct 1, 2012

Yellowbook is Taking Salons to the Top

When anyone searches in “Salons in Randolph, New Jersey,” Core Salon and Day Spa comes up in the top three in the Google ranking. Michelle Parkes, owner of the salon has been working with social networking expert, Patrick McIvor, on ways to utilize digital services and social networking to grow her business. The latest success is attributed to Yellowbook.

In The Know|News|Aug 20, 2012

What’s Being Said About Your Salon? Simple Steps To Review Sites

Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.

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