Produced by the Professional Beauty Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach has become the West Coast’s largest and most influential beauty event open exclusively to licensed beauty professionals, students ...
Craig Hanson, Creative Director for American Crew, lives his life on the fly. MODERN spoke to Hanson about what goes into producing global beauty events.
Working in a creative solutions company with years of tradeshow experience, I have come to realize that the potential for a successful event experience depends a great deal on your advance preparation. The list of items that you might need at a show is endless but this top 20 is a good place to start.
Salon haircare brand Herbalosophy gave away a free trip to the International Beauty Show (IBS) in New York for one lucky winner. Eric Hudgins, owner of R.E.H. Hair Designs.
The Professional Beauty Association organizes offerings of education and stage demonstrations that run all day, each day at the International Salon and Spa Expo in Long Beach, CA.
Hundreds waited outside the Long Beach Convention Center on a warm, balmy day to enter the 2014 International Salon and Spa Expo (ISSE) that opened today and will run through Monday, January 27.