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Joico aligned with fashion designer Rebecca Vallance as official haircare sponsor for her Spring/Summer 2016 Collection showcased at New York Fashion Week. Joico created all the hair looks with a team headed by Joico Celebrity Hairstylist and ...
A licensed cosmetologist since 1976, Bill Kochanski, has seen trends in beauty run their full cycle and then return, again. During his professional beauty career he been involved in sales, marketing and product development at companies that ...
Robin Del Toro (@ms_robinita) of The Cutting Room Salon, Tracy, CA, is one of MODERN's favorite salon pros, continually wowing us with amazing transformations and beautiful finishes. Here she shares the HOW TO for another makeover:Step 1: To ...
Robin Del Toro (@ms_robinita) of The Cutting Room Salon, Tracy, CA, continues to WOW us with her transformations and beautiful color designs. This is one of our favorites of all time. "My client Camilla, went to another salon asking to be ...
Joico hair color and care company has tapped the talents of celebrity colorist and internet “phenom” Johnny Ramirez for the launch of their new color line, LumiShine, launching in September. Joico’s LumiShine Repair+ Permanent ...
Sarah Mason (@sarahmason.style) of Salon Dezen of Old Town Alexandria says "My client is an active body builder who wanted to be a beautiful bright blonde for her upcoming competition." Mason got to work to make her hair fit for the ...
Andrea Lents (@andreanicolestylist), an artist at Aria Salon, Chicago, posted this rose gold transformation and we ased for more information. "The color that I did was sooo much fun," she says. "I have been seeing all these photos ...
Gabrielle Frosinos (@sirengabrielle) of Siren Salon Vancouver, Washington, recently went on a fun journey with a client and shares the HOW TO:Session 1: Our first appointment together she had about 2 inches of level 6 regrowth and a faded ...
Shawna J. Lowrie (@shawnastcstylist) is a stylist that is moved by the "reaction on a persons face when I'm finished. It is what drives me to do the best I can at my profession. I really love what I do and put the most thought, ...
THE EVENT: The Joico Global Conference, held June 2, 2015 at the Sheraton Hotel in Universal City, CA. It brought together Joico sales, marketing and education teams from around the world to learn about new Joico initiatives and to meet new ...
