With the new Pravana Vivids Black, multiple shades of smokey grays and crisp carbons, deep shadowy violets and muted lavenders collide. Just a few drops of black added to an existing formula creates a deeper, darker version of ...
From May 1 to June 30, Pravana is inviting students and stylists to share their best brightest color creations in its "Show Us Your Vivids" contest, using Pravana's color collections of Vivids, Pastels, Neons, Locked-In hair ...
Pravana imagined a world where banding was banished, blondes were created in seconds and Vivids transformations occurred in under an hour. And to realize this magical salon kingdom, they now introduce The Blonde Wand and Pure Light Crème Lightener.
Pravana introduces the new Pure Light Balayage Lightener, a specially formulated lightener designed for the artistic, free-hand form of highlighting known as balayage. Pravana partnered with hair guru and Balayage expert Guy Tang to develop the ...
Back in BlackPravana’s ChromaSilk Vivids line is expanding with the addition of Vivids Black. The dark addition to Vivids allows stylists to deepen, darken or dim Vivids shades—vibrant shades become rich jewel tones, and pastels ...
The new Perfect Blonde Purple Toning Regimen from Pravana is formulated to keep blondes bright and beautiful, counteracting brassiness and offtones to maintain the intended shade. The Perfect Blonde Formula is enhanced with optical ...