The new Perfect Blonde Purple Toning Regimen from Pravana is formulated to keep blondes bright and beautiful, counteracting brassiness and offtones to maintain the intended shade. The Perfect Blonde Formula is enhanced with optical brighteners, chamomile and lavender, and can be used at the shampoo bowl or sold as retail.

Stylists should know that the Perfect Blonde is not just reserved for the platinum blondes either. With the ongoing popularity of the balayage, babylights and ombre hair color trends, more brunettes and redheads are dabbling in the world of lightened locks. After care is key, and the Perfect Blonde will help keep those highlights and lighter pieces pure. It’s also a must for anyone embracing natural grays to keep the yellowing away. 

The Perfect Blonde Purple Toning Regimen includes:

• Purple Toning Sulfate-Free Shampoo — banishes brassiness, gently cleanses, purifies and neutralizes unwanted tones

• Purple Toning Conditioner — conditions and soothes hair and scalp and is infused with keratin, wheat and silk amino acids to strengthen hair

• Purple Toning Masque — deeply replenishes and hydrates dry, damaged hair in less than five minutes and neutralizes unwanted tones

• Seal & Protect Leave-In Mist — provides an instant burst of moisture to hydrate and detangle strands, optical brighteners protect and enhance blonde radiance

For more information, visit pravana.com.