MENU
SEARCHFrom May 1 to June 30, Pravana is inviting students and stylists to share their best brightest color creations in its "Show Us Your Vivids" contest, using Pravana's color collections of Vivids, Pastels, Neons, Locked-In hair ...
Erica Keelen created her entry using ChromaSilk Crème Hair Color and Vivids drawing inspiration from Van Gogh’s "Starry Night". Pravana’s Artistic Color Director Vadre Grigsby said for Keelen’s technique, the “color combination required different levels of lift to achieve the vibrancy. The pre-Vivids application work was done perfectly.” Keelen’s creative color placement, polished styling and stunning overall effect embodied the spirit of the contest, bringing home her first place win.
Pravana
From May 1 to June 30, Pravana is inviting students and stylists to share their best brightest color creations in its "Show Us Your Vivids" contest, using Pravana's color collections of Vivids, Pastels, Neons, Locked-In hair colors, as well as its new line of Jewel shades.
To enter, participants must submit one image of the model before color application, two stylized images of model after color application and one image example of inspiration used to conceptualize his or her entry. Entries must include a complete, paragraph-long description of how the look and style was created along with formulas and a list of the products used. All products must be Pravana. And of course, complete entry form fields, which can be found here.
Entries will be judged based on creativity, technique and overall impact.
The first prize winning gets an all-expense paid trip to Pravana’s headquarters in Los Angeles for an editorial-style photo shoot and a feature in a national magazine. The winner will also be featured on Pravana’s website, social media channels and email blasts and receive a Glam Kit filled with products of their choice, valued at $1,000. Additional prize announcements will be made throughout the duration of the contest. Bonus prize: if the first-place-winning entry includes at least one ChromaSilk Crème Hair Color shade, the winner will receive an additional $500 of Pravana product in their Glam Kit. Total value of the winner’s prize is more than $20,000.
The second prize winner will receive a deluxe Pravana Glam Kit valued at $1,000 and placement on Pravana’s website, social channels and email blasts. Third prize winner gets a Pravana Glam Kit valued at $500 and placement on its website, social channels and email blasts. There will also be a Facebook Fan Pick Winner. Submitted entries will be uploaded by Pravana onto its Facebook page; the entry with the most "likes" by June 30 at 11:59 p.m. PST will receive a Fan Glam Kit, valued at $500 as well as placement on Pravana’s website, social channels and email blasts.
See below for the winning images from last year's winner, Erica Keelen.
[[photogallery:36799]]
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
