Sam Villa Demos a Waterfall Braid
Sam Villa demonstrates how to create a waterfall braid in this video.
Sam Villa demonstrates how to create a waterfall braid in this video.
To showcase fashion silhouettes, runways tend to feature hair that is up, and off the face and neck. Inspired by the concept, Redken Education Artistic Director Sam Villa took up and off to another level.
The trend right now is high polished, smooth and geometric.
Shears should be cleaned and oiled every day—Sam Villa gives a demonstration.
Redken's Education Artistic Director Sam Villa gives tips on choosing the right brush—round versus oval, what to use when stretch drying or flatironing and more.
I just received the coolest.thing.ever. and everyone that uses it falls in love. It is Sam Villa’s Textur Iron—aka, the sweetest little microcrimper you’ve ever laid your eyes on.

Sam Villa, founding partner and chairman of Allvus, LLC, and Education Artistic Director for Redken 5th Avenue is a believer in learner-focused education and believes that as a platform artist ‘it’s all about the student.’ Here are some tips from Villa for the aspiring platform artist.
Sam Villa's Hot Tip on cutting fine hair.
Longtime Redken star ties earning power to the art of the talk.
Longtime Redken platform artist Sam Villa tells how he learned that humility is a key component of teaching.