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Career|Articles|Oct 12, 2015

Sea Glass Mermaid

"Alli wanted to do something fun with her hair for some time, but waited until after she got married," says Alexis Thurston (@alexisbutterflyloft) from Butterfly Loft salon (@butterflyloftsalon), Encino, California. Here she shares the ...

Career|Articles|Oct 11, 2015

Gently Lifted For A Big Change

Asil Simsek (@asilsmsk) of Dejavous, NYC, wowed us with this transformation, from flat and uninteresting to gently melted.We contacted Simsek for more information and the HOW TO:STEP 1: Using Schwarzkopf Blondme with 20 volume (blended with ...

In The Know|News|Oct 7, 2015

Schwarzkopf Professional: The Heart of a Hairdresser

Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...

Sponsored by Schwarzkopf Professional USA

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Career|Articles|Sep 22, 2015

TRANSFORMATION: Pink Shadows

Alexis Thurston (@alexisbutterflyloft), owner/stylist at Butterfly Loft Salon and Spa and the Ubungalows, Encino, Calfornia, (@butterflyloftsalon) impresses us with SO MANY transformations, but this one, we believe, is particularly beautiful. ...

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Career|Articles|Sep 18, 2015

TRANSFORMATION: Nice To Ice

Marie Negron (@glamhairbymarie), owner of Flawless Beauty Salon in Cleveland OH, says her "number one priority is the health and integrity of my guests' hair and of course, the smile on their faces after each transformation. I ...

In The Know|News|Sep 16, 2015

Holiday: Ye Merry Gentlemen

Check out the fall runway, and you’ll notice that a heightened male interest in appearance has given the men’s fashion industry new life. This is good news for you!“Men’s grooming is massive,” observes Schwarzkopf ...

Color|Articles|Sep 16, 2015

FORMULA: Blue Sombre

Vanessa (@vanessahairaddiction)h of the Butterfly Loft Salon in Encino, Ca. says that client Jessica wanted a change. "She was very excited for a fashion color," says Vanessa. "She kept saying she was screaming with joy ...

Color|Articles|Sep 1, 2015

Copper Top for Tuesday

We're sharing this @SchwarzkopfUSA formula after seeing it as one of their #TuesdayTips on Instagram. The color used is Schwarzkopf Professional's heritage color brand IGORA ROYAL, a portfolio of permanent color with over 120 ...

Color|Articles|Aug 22, 2015

HOW-TO: The Brunette Every Client Wants

For this beautiful brunette, Lindsey Benitez (@lindseybenitez), a hairdresser we love to watch,  used two toners at the end.Haircolor Formula with Schwarzkopf with BlondeMe Bleach and 20/40 volume with Olaplex.Balayage with foils pretty ...

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