Crista Lydia Chavez a colorist at Platinum Hair Salon, Caldwell, Idaho, says her over-processed client "had been doing her hair at home, overlapping lightener each process. There was a lot of Breakage was at the ends and near the face frame." Here Chavez shares the details for this correction.
In their new roles, the trio will be responsible for maintaining the company’s high standards of professional training, and will play a key role in crafting Matrix trends and imagery for professionals and consumers.
Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.
Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.
Matrix U.S. Artistic Director Danielle Keasling shows how progressive the SoColor line can be, demonstrating multiple finishes on two very different models—one with a more classic and luxe finish, and one with a fun, fashionable look.
Matrix Celebrity Stylist George Papanikolas explains how he took his client from red to blonde in eight hours with the help of Matrix's Bond Ultim8 Bond Protecting System.
Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.
Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.