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In The Know|News|Mar 5, 2015

Be Inspired at the 2015 America’s Beauty Show

Inspiration is what you’ll find at America's Beauty Show 2015, March 21-23 at McCormick Place, Chicago!For the first time: Two great stages in the exhibit hall with top talent, great trends, and best of all they are FREE for all three ...

Sponsored by Cosmetologists Chicago

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Career|Articles|Feb 27, 2015

The Digital Director

I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...

Career|Articles|Feb 27, 2015

TRANSFORMATION: Toned Down Blonde

AJ Russo (@colordudeaj) of Di Rosa Haircare (@dirosahaircare), Franklin Square, NY, met with Grace and knew her hair needed more dimension and tone to best suit her coloring and lifestyle. "My intention is always keeping the hair in its ...

Color|Articles|Feb 24, 2015

How-To: Pixelated Haircolor (+VIDEO!)

If you haven't heard, new on the haircolor scene is pixelated designs. X-Presion Creativos in Spain seems to be heading up the style, and educators and stylists alike are working out how to recreate the geek-chic styles.Patrick ...

Color|Articles|Feb 20, 2015

Formula How-To: Mid-Length Polish

Anyone who saw the iHeartRadio concert at Madison Square Garden in New York City, couldn’t help but notice that most of the 20,000-plus attendees had long, casually worn hair. To convince younger clients to let go of the look, stylists at ...

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Color|Articles|Feb 16, 2015

Color Transformation: Blonde to Ginger Spice

The above guest came in to see Alicia Kiwacz, stylist at Aurelio Salon, and picked a swatch from Goldwell’s demi-permanent line, Colorance.The client picked 8OR and wanted it on her ends only. Because of her training, Kiwacz chose to ...

Career|Articles|Feb 14, 2015

TRANSFORMATION: Silver Lilac

James Dearmiju, @dearmiju. located at Salon Republic in West Hollywood, CA., created this lovely silver lilac finish that caught our eye on instagram. "Aline first came to me 4 months ago with dark brown hair," he says. "She ...

Career|Articles|Feb 11, 2015

TRANSFORMATION: Pretty Red Curls

Amanda "Eve" Galmiche (@TheHairColorExpert), a level 2 colorist at Arrojo Studio NYC, knew "we wanted to do something fun with a drastic change. We discussed the possibility of doing a double process or using foil highlights to ...

Career|Articles|Feb 10, 2015

FORMULA: Deep Roasted Chestnut

Amanda LoCastro (@HairByAmanduhh) of DiRosa Haircare in Franklin Square, NY says, "hair is my passion and I truly love what I do!" A color specialist, LoCastro still cuts and styles as well. Here she shares the HOW TO for this ...

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