An Audience Just For You!
Facebook’s new Custom Audience feature - suddenly your finely articulated advertisements are reaching the people that actually want to see them!
by Kelly Ehlers
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SEARCHMENUSEARCHFacebook’s new Custom Audience feature - suddenly your finely articulated advertisements are reaching the people that actually want to see them!
When we asked hairdressers to share their proudest career moments, the answers reminded us, again, why hairdressers are the most caring, loving professionals ever!
Facebook has announced that it is cleaning up the content that appears in its users newsfeeds. What does this mean? Never fear, because I’m here to protect you! Let’s be sure that your content is rich and engaging and your posts will be good to go!
You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.
Facebook launched a new streamlined look for pages on desktops to make our lives easier. So here's what you need to know about the change.
If you've battled cancer, Healthy Hairdresser wants to hear your story for an article in cooperation with City of Hope. Message Rosanne Ullman on Facebook or email her.
Facebook has recently launched a new algorithm making certain posts less likely for fans to see.
Five Tips for Facebook Engagement in 2014
New Schwarzkopf Professional IGORA Expert Mousse is a modern mousse that helps stylists perfect their color. On Facebook, we challenged stylists to fill in the blank of this statement: “My clients say I am a color perfectionist because____________” and we loved the answers that came back.
Sweis Professional Salon & Spa Products offered a social media boot camp for its salon customers interested in reaching new clients through social media networking.
Moroccanoil is holding a contest for their Facebook fans. Three winners will be offered a chance to work alongside the Moroccanoil Team at New York Fashion Week this February for the F/W 2014 Collections. Details here.
An A-to-Z Guide to establishing and marketing yourself as a texture specialist.
For the June issue of Modern Salon, we asked our readers to try on a pair of blonde or brunette bangs-- and hundreds of you answered! Photos of men, women and even dogs flooded our social media sites, showing off their Hairdo Pop Out clip-in bangs.
Beth Minardi, expert hair colorist, educator and creator with Joico of Beth Minardi Signature Color, will be talking about all-things-color during a Facebook chat hosted by CosmoProf on April 23.
From his blog that explores his editorial work, to his professional Facebook page that highlights the day-to-day life of a stylist, to his candid Instagram account (he certainly is a Style Sync #fotohefe!), Nick Shatarah has mastered the social branding side of the biz.
Kelly Ehlers introduces the #sassysocialite, Style Sync's Facebook persona. Learn if Facebook is the right social platform to promote your salon.
Kelly Ehlers and the Style Sync team have created a fool proof formula for determining salon's social persona and where their social efforts will be the most effective. Read this first installment in the #beuatyMOB series for an explanation of Style Sync's social personas.