MENU
SEARCHHere are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.
Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
It should come as no surprise that the ‘Book has once again changed the rules of social media marketing. Sponsored ads (paid ads) have taken over as the new ruler of this social media castle. Sponsored advertisements require payment to reach a larger audience. It’s simple, really – the more money you pay, the more people who see your post. It’s a fabulous idea (I love them!) but these can cost a pretty penny, depending on your desired reach in audience. In the battle of sponsored ads vs. organic posts vs. millions of Facebook pages, how can you come equipped to compete against AND stand out in the push and shove of the titanic Facebook crowd?
Here are ten tips, courtesy of We Are Social Media, to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.
1. Be natural.
Nothing is worse than reading a robotic post. Facebook is a place people come to relax and scroll through their newsfeeds, so nobody wants to spend time reading a post that is difficult to decipher.
2. Be relevant.
Users want to engage in minute-by-minute stages. You’ll get less interaction on a post that talks about Kim and Kanye’s secret wedding in Italy, a month after it happened. Just a quick skim on current events will keep you in the loop to discuss time appropriate topics.
3. Be visual.
Pictures are worth a thousand words - it’s never been truer. However, the key to garnering engagement with visuals is choosing a good image that is not only relevant to your post but has good picture quality and is esthetically pleasing.
4. Be succinct.
The shorter your posts are, the better. Limit them to 80 characters or less. (See?)
5. Be emotional.
Dig deep to find your persuasion powers. Posts that can elicit an emotional response will engage readers to comment and discuss.
6. Ask fans.
“Did you love Sarah Jessica Parker’s gown from the premiere last night?” EVERYBODY has an opinion, so try to find out what it is. Asking simple to answer questions will encourage your audience to express their thoughts.
7. Post quotes.
Inspirational, motivational, encouraging – you name it, people love them! Quotes about life, love, and family are extremely relatable to your audience. Bonus: if it’s paired with great imagery, it’s even better.
8. Play right.
While there are challenges to facilitating interaction on social media, it’s better for you and your fans if you don’t ASK for it. Just think, it will be more meaningful garnering support the good ol’ fashioned way (relatively speaking)– by creating content that is worthy of engagement.
9. Use full links.
Shortened links are perfectly fine for sites like Twitter, where your character count is limited to a mere 140 characters. However, Facebook has the space to show your audience just exactly where the link is taking them. Fun fact: full-length links are clicked on three times as much as condensed links.
10. Be yourself.
It’s the most important piece of advice anyone can give you in life, and it still holds true for your online presence. Your brand reflects who you are, and your fans will choose to believe in the person behind the product. So, be YOU and have fun!
Web:www.ideasthatevoke.com
Facebook:www.facebook.com/evokebrandsinc
Blog:ideasthatevoke.tumblr.com
Twitter:www.twitter.com/kellyehlers
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest:www.pinterest.com/ideasthatevoke
At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
