The Top Tool To Grow Your Business, #Hashtags
If you tag it, they will come.
by Kelly Ehlers
Kelly Ehlers
Owner - Evoke Brand Strategies
Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.
Nail Your Instagram Caption
Get the most out of your Instagram captions with these five tips.
by Kelly Ehlers
Should Your Salon Have a Snapchat? YES!
Q: Should Your Salon Have a Snapchat? A: YESWhether you’ve only heard about the Snapchat craze or if you partake in it yourself, there’s no doubt that Snapchat is an extremely popular form of communication, especially with the ...
by Kelly Ehlers
Another Instagram Update
Doesn’t it seem like every other week a social media platform is announcing a big change? You know what they say – out with the old, in with the new! This time around, it’s one of our faves, Instagram!Instead of posts showing ...
by Kelly Ehlers
Stack Your Insta-Hand
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
by Kelly Ehlers
Shaping Pinterest Proportions
Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
by Kelly Ehlers
Introducing Instagram's New App: Hyperlapse
From street style to front row, we had a new favorite guest this year at NYFW! Hyperlapse, the latest app release from Instagram, was all the rage this season at New York Fashion Week and it is not hard to believe. Hyperlapse allows even the most amateur videographer to produce one of these cinematic clips. The user-friendly app available on iPhone and iPad easily records and converts your video to a time-lapse effect that is ‘Insta’ ready to post. We’re positive even the very novice among us can create the most flawless video.
by Kelly Ehlers
Scaling YouTube
While sizing matters across all platforms, YouTube really is the visual king in the social world. Make sure you aren’t missing the mark when it comes to putting out the ‘crème de la crème’ of content.
by Kelly Ehlers
Scoping Out Twitter
No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!
by Kelly Ehlers
Eden Sassoon Snapping Selfies for Clean Water
Eden Sassoon is spearheading the Water2Women campaign run by The Thirst Project in order to provide fresh water to women in developing countries.
by Kelly Ehlers
Sizing Up Instagram
Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.
by Kelly Ehlers
The Sizing Guide to Social Media Success
Our quick-take Facebook infographic will walk you through Facebook’s dimension guidelines needed to ensure you’re up-to-date and formatting correctly.
by Kelly Ehlers
Making the Most of Twitter
We know that Twitter has it’s own place in the branding sphere that allows you to establish your brand in a rapid, real-time way. Here are five quick tips on how to avoid simple tweetin’ oversights.
by Kelly Ehlers
Saving FACE(book)
Ladies and gentlemen, the moment we have all been waiting for – Facebook has launched a SAVE feature!
by Kelly Ehlers
“Wouldn’t it be cool if this went viral?!”
When it comes to spreading social content, take a lesson from the inevitable - VIRALITY! It's why millions of people are caught on tape hoping their video will go viral, and why you, as a salon owner should take advantage of your opportunities.
by Kelly Ehlers
Fine-tune Your Audience
Facebook decided to take the laws of friendship and association logic to the social space by adding a new feature that targets users similar to currently existing customers: Lookalike Audiences.
by Kelly Ehlers
Ten Tips to Maximize Facebook Content
Here are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.
by Kelly Ehlers