Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
Should Your Salon Have a Snapchat? YES!
Q: Should Your Salon Have a Snapchat? A: YESWhether you’ve only heard about the Snapchat craze or if you partake in it yourself, there’s no doubt that Snapchat is an extremely popular form of communication, especially with the ...
September 23, 2016
2 min to read
Q: Should Your Salon Have a Snapchat?
A: YES
Whether you’ve only heard about the Snapchat craze or if you partake in it yourself, there’s no doubt that Snapchat is an extremely popular form of communication, especially with the ever-coveted millennial audience. An average of 9,000 pictures are snapped per SECOND (yes, second!) on Snapchat! Are you and your salon on Snapchat?
Let me help convince you-- every day, Snapchat reaches 41% of all 18-34 year olds in the US! Don’t worry, I’m here to give you some fresh ideas on how to reach that audience.
Snapchat provides your fans a BTS experience
Continue to personalize your brand by giving your fans a behind the scenes understanding about running your business. Take pictures and videos to post to your Story so followers can see what’s going on that day at their favorite salon—haircuts, that fresh balayage that turned out amazing, nail designs etc.
It’s important to keep your content interesting and relevant. You can determine which snaps your audience particularly enjoyed by keeping track of which snaps were screenshotted. You can then produce similar content that you know your users are going to like. Once you get a few dedicated followers, word will spread and you will have more in no time! Providing absolutely free advertising for your salon!
Branding Opportunities
While Snapchat is a fleeting message, it provides opportunities for branded user generated content. For example, you can make your very own Geofilter for your salon! If you have a budget to spend on advertising, this is a great option for further engaging customers. Visitors at your salon can take a picture or video and then add your Geofilter to share their experience with their followers – hundreds of people a snap.
I hope I got some creative juices flowing! Now go tackle that social media giant, Snapchat!
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