MENU
SEARCHWe know that Twitter has it’s own place in the branding sphere that allows you to establish your brand in a rapid, real-time way. Here are five quick tips on how to avoid simple tweetin’ oversights.
Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
So, you’ve just gotten the hang of Twitter, huh? With all of the new updates and program changes, it’s hard to keep up with the ever-changing rules of this social media platform. And so the question always is… how do you know you are taking full advantage of Twitter? We know that Twitter has it’s own place in the branding sphere that allows you to establish your brand in a rapid, real-time way. Here are four quick tips on how to avoid simple tweetin’ oversights.
1. Use a “.” when tweeting at another user publicly.
If you begin a new tweet with someone’s username (Example: @kellyehlers, did you watch #HouseOfCards last night? #drama) only you and that user will see your tweet. If you want the tweet to be publicly seen, make sure you place a “.” at the beginning of the tweet. If you forget to include this, you risk losing public interaction! (Of course, if you want to tweet directly at them, by all means go for it).
2. Keep it short and simple.
Fact: the most efficient tweets are typed in 80 characters or less. Our attention span is dwindling by the second, so there’s absolutely no time to waste! You’ll most likely get higher levels of engagement and interaction with short and sweet tweets. Extra tip: if you want interaction in the form of retweets, you’ll want to make sure there are extra characters leftover!
3. Bitly… Bitly… and more Bitly...
Using the full URL may work for other social media sites, but it’s best to tread carefully with URLs on Twitter. Your characters are numbered… (dun dun dunnn) so using an external website (like Bitly) to help shorten your URL, will leave you with more room for explanation.
4. Follow the Goldilocks rule.
Porridge that is too hot, porridge that is too cold… where is the one that is juusst right? Our girl Goldilocks knew what she was doing… you need to tweet a happy medium. Tweet too little and you’ll be forgotten, tweet too much, and well, you are at risk for pestering your followers, or worse… getting unfollowed.
Twitter may seem like loads of information pouring rapidly onto your screen, but behind all those once upon a time ‘egg’ profile photos, are humans – tapping away at their iPhone, or typing on their keyboards. Pretend you are trying to engage them in person, so choose wisely when you are creating your next tweets! Good luck!
Web:www.ideasthatevoke.com
Facebook:www.facebook.com/evokebrandsinc
Blog:ideasthatevoke.tumblr.com
Twitter:www.twitter.com/kellyehlers
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest:www.pinterest.com/ideasthatevoke
At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
