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Owner - Evoke Brand Strategies
Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.
It’s all about user experience – giving users exactly what they want, when they want it. As an advertiser, it’s our job to do the same! With this new feature hitting an even more exact target, it’s up to us to be as specific as possible in creating ads that are relevant and interesting to that precise audience.
You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!
#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.
Facebook is at it again! They unveiled a new layout for pages that are not only newer, but also streamlined.
Facebook’s new Custom Audience feature - suddenly your finely articulated advertisements are reaching the people that actually want to see them!
Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.
If a picture is worth a thousand words, what’s the going rate for a collage? AKA: Get snapping, people! But, don’t get your hair in a knot. With this Social Media Photo Countdown, your salon is sure to blastoff into superstar visibility in no time.
Here at Evoke Brands we’re obsessed with Instagram. And when I say obsessed, I mean we eat, sleep and breathe it! *hint – @EvokeBrands - hint* So you can imagine the excitement in the air at the office when Instagram comes out with a new feature that makes our lives easier. We just can’t help but share what we love about it – and also how awesome of a tool it is for businesses and salons to amp up their social game.
Facebook has announced that it is cleaning up the content that appears in its users newsfeeds. What does this mean? Never fear, because I’m here to protect you! Let’s be sure that your content is rich and engaging and your posts will be good to go!
In this day and age, if a brand doesn’t have a social presence…it’s like they don’t exist! But it’s not strictly about promoting your salon or products. It’s about feeding your consumers’ digital sweet tooth; a sweet tooth for three concepts with which we can all relate to, right? Candy, selfies, and a social reputation.
You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.
Facebook launched a new streamlined look for pages on desktops to make our lives easier. So here's what you need to know about the change.
Facebook has recently launched a new algorithm making certain posts less likely for fans to see.
If your salon has not started using Twitter, there's no better time than now. Here is a refresher on how to use Twitter for your salon.
Five Tips for Facebook Engagement in 2014
If you haven't began using Instagram for your salon, there's no better time than now. Here's a refresher on how Instagram Direct can help your salon.
Learn how you can create a salon holiday offer for your salon on Facebook.
