Tracking Twitter Conversations About Your Salon
NEW! Twitter's new update helps salons and small business business build their business.
by Kelly Ehlers
Kelly Ehlers
Owner - Evoke Brand Strategies
Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.
IS Your Salon “Pinteresting” Enough?
Kelly Ehlers, owner of Evoke Brand Strategies discusses why salons should be using Pinterest and how to correctly do so.
by Kelly Ehlers
#HashTags on Facebook, Join the Real-Time Conversation
There’s no stopping the #hashtags craze. Just this week Facebook confirmed it will officially roll out the categorization tool, allowing users to #hashtag posts and make those hashtags #clickable.
by Kelly Ehlers
Decoding Social Media Hashtags
#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
by Kelly Ehlers
Nick Shatarah, on Paving His Way Through Social Media
From his blog that explores his editorial work, to his professional Facebook page that highlights the day-to-day life of a stylist, to his candid Instagram account (he certainly is a Style Sync #fotohefe!), Nick Shatarah has mastered the social branding side of the biz.
by Kelly Ehlers
America’s Beauty Show, “Social” Wrap-Up!
It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.
by Kelly Ehlers
Up-And-Coming Stylist, Kathryn Hornick Takes Her Brand Social
Many stylists and salons have had a hard time using Pinterest to the fullest advantage for their salon. Kelly Ehlers talks to Kathryn Hornick of team I.C.A.N. about how she uses Pinterest to grow her personal brand.
by Kelly Ehlers
#SassySocialite - Finding Your Salon's Social Persona
Kelly Ehlers introduces the #sassysocialite, Style Sync's Facebook persona. Learn if Facebook is the right social platform to promote your salon.
by Kelly Ehlers
#BeautyMOB Personality Series - Your Salon's Social Persona
Kelly Ehlers and the Style Sync team have created a fool proof formula for determining salon's social persona and where their social efforts will be the most effective. Read this first installment in the #beuatyMOB series for an explanation of Style Sync's social personas.
by Kelly Ehlers
Quick Tips To Maximize Your Brand On Instagram
Style Sync releases it's first Instagram guidebook, and Kelly Ehlers gives her top Instagram tips for salon businesses.
by Kelly Ehlers
Taking the Red Carpet Social - Creating Hype During Award Season
A shiny statue, fabulous dresses and of course, amazing hair equals award season…and your salon is no exception! On the heels of the announcement of our Salon Today 200 honorees, or in conjunction with any other local or awards your salon might have received, it’s time shout your success from the chair! Let’s face it, you work hard day in and day out, making others feel beautiful, and it’s perfectly acceptable to turn your nod into an opportunity to share your story and add a little touch of viral hype.
by Kelly Ehlers
Katey-Bug Browne - Using Social To Grow Your Personal Brand
Throughout the last year and a half, Katey-Bug has reached levels of fame and check off to-do’s on her bucket list that most of us could only dream of.Recently named the Young Talent Pillar Ambassador of Wella's new Hairdressers at Heart initiative, social media has been a huge part of Katey-Bug's rise to success.
by Kelly Ehlers
Instagram's New Terms of Service – What You Need To Know
Are you using Instagram for you salon or personal brand? Social media expert, Kelly Ehlers, breaks down what you need to know about the recent controversy surrounding their new Terms of Service (TOS) and Privacy Policy. It’s true, not many people actually bother reading the lengthy legal statements – but this particular update to the apps terms was one that garnered much attention.
by Kelly Ehlers
Facebook “Nearby” Feature, Allows Fans to “Rate” Your Salon
Facebook has updated yet again! Social media expert, Kelly Ehlers, explains what Facebook Nearby means for your salon's marketing.
by Kelly Ehlers
Breaking News: Facebook Rolls Out Changes To Privacy Settings
Today Facebook announced they will be rolling out changes to your privacy settings and activity logs Kelly Ehlers, social media expert, has the low-down.
by Kelly Ehlers
What is Instagram? Using Instagram to build your salon brand
Instagram is a confusing platform. Unlike most of your social media tools it's entirely mobile, but great for for building salon social media brands. Social media expert Kelly Ehlers details how Instagram can be used as a salon marketing tactic.
by Kelly Ehlers
Getting to the “Root” Of Social Media Success
Social Media Expert Kelly Ehlers sits down with Lauren Hart of Roots Salon to talk about successful review site social media strategy for salons. How to claim your location, what to do with bad reviews and use them as an incentive program!
by Kelly Ehlers