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Owner - Evoke Brand Strategies
Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.
Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.
Social Media Expert, Kelly Ehlers, interviews Brenton Lee, an up-and-coming, award-winning stylist that’s acing the social media scene. Lee reveals his secret to promoting his salon through social media!
Search Engine Optimization (S.E.O.) is an online marketing tactic to improve a website's position within a search.Think of it as similar to top of mind awareness for your salon...in today's world Google does much of our thinking for us, so if your salon is at the top of Google's mind, you're at the top of the clients mind as well.
Meet Kat Ross, co-owner of Sin 7 Salon, who’s found a new way to harness the power of a digital culture to fill her books. What is Kat's secret? S.E.O. – and no, it's not a newly discovered form of life in space, the term S.E.O. stand for Search Engine Optimization and in this blog post we’ll share a bit more on how she’s using social media and S.E.O. to drive traffic to her salon.
Brig Van Osten, Shear Genius Winner has got it going on with her social media accounts. Kelly Ehlers interviewed Van Osten about p!ay hair lounge, Twitter, and using twitter to promote her business.
The fourth installment in social media expert, Kelly Ehler's, Twitter series looks at how one salon's social media strategy uses their 56,000 social media fans to bring in real live business.
Have you noticed that when you "like" a page on Facebook that's as far as your interactions have gone? Never fear faithful Facebook followers! Here is a quick how-to and an easy solution to revamp your Facebook news feed.
This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.
Facebook has added a new feature that allows page owners to designate different access. This article shows you how this fits into your salon's social media strategy!
To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.
Facebook has just released a new feature called promoted tweets. Kelly Ehlers uses her social media marketing expertise to explain promoted tweets and show how they are applicable for salon businesses Facebook page.
True to Facebook’s mission to help people and brands “tell their story” in a visual way, a few weeks ago they announced that brand pages will also be transitioning to the new eye-catching Timeline format. The new Facebook Timeline for brands will go live on March 30th changing the way your fans view and interact with your page.
Pinterest, the scrapbooking site that’s suddenly everywhere you turn, is like a gift from social media heaven for the style-conscious, visually driven consumers. It’s a perfect medium for your salon because the average user is all about fashion, beauty, accessories, hair and all things chic.
We know you're on Facebook but do you know how to use it to grow your business? Introducing Kelly Ehlers, a leader in social and mobile media for the salon and beauty industry.
