
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.

You can create all of the buzz, hype, and ballyhoo that you want for a party, but if the DJ bails, the food is sub-par, and the guests skip out before the main act hits the floor, all you’ve got left is a few flyers with a time and place slowly deteriorating in the morning dew.
At Evoke Brands, we’re here to make sure that your ‘social’ party is bumpin’ from start to finish.
I think we can all agree that social connectivity is no longer an option; it’s essential. Within the marketing mix, social serves its own purpose, one that both revolutionizes and complements traditional PR and advertising. However, it has a different goal and requires a different approach other than the run of the mill marketing tactics. Businesses need a partner, an agency that has years of demonstrated knowledge in the social space to be able to leverage those differences.
At Evoke Brands, as social media experts, we become an extension of your marketing team. Our expertise as a minute-to-minute extension of your brand is at the intersection of social trends and cutting edge technology. Here are a few reasons why we’re an integral piece of your marketing puzzle:
1. The focus on back-and-forth conversations. It’s not about your brands and products, it’s about your customers. We know how to talk with them.
2. It’s constant. Maybe not for startups, but as a business acquires more customers a social team needs to be in place to handle the constant communication and inquiries flowing in. You don’t have time for that! We take the time for you.
3. Integration is crucial. SumAll CEO Dane Atkinson says that, “advertising, PR, and social are like three arms on the body. When it’s working, all three arms are juggling the same beanbags perfectly.” We guarantee that each arm pulls its weight.
4. Messages form relationships. Social turned traditional PR on its head. You can’t control the messages, so instead it’s important to build relationships with brand advocates. You need to have those conversations that they want to have. We know how to stand on our heads. We listen to the customers’ ideas and then show you how to adapt to their ideas and them how your brand furthers their ideas.
At Evoke Brands, we work the crowd. We know how to converse with the people that traditional PR and advertising attract - making sure every detail blends together for the ultimate brand experience.
So come on, let’s get this #socialparty started.
Connect With Evoke Brand Strategies:
Web: www.evokebrands.com
Facebook: www.facebook.com/evokebrandstrategies
Blog: www.evokebrands.tumblr.com
Twitter: www.twitter.com/kellyehlers
LinkedIn: www.linkedin.com/in/kellyehlers
Pinterest: www.pinterest.com/evokebrands
About www.EvokeBrands.com:
At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.

As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.

Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.

Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.

The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.

The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.