
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Selfies, food-grams and style sightings – the basics to every Instagram account are simple and easy to get the hang of. But for those who are looking to stand out, there’s a bit more to it. Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
1. Tagged no more.
Your friend just tagged you in a pic you probably don’t want your clients or business associates to see. Whoops! So, get rid of it! How? Click the three-dot button on the bottom of the post and selecting “Photo Options.” Here you can select “Hide from my profile”, which will keep you tagged in the original photo, but will not allow it to be seen by any of your followers on your profile. However, if that’s not quite enough, you can select the “More Options” button and tap “Remove me from the Photo”. This will remove your tag completely from the photo, no longer connecting you in any way, shape or form.
2. Sharing is caring.
We’ve all been there – you forgot to tap Twitter and Facebook before Sharing that awesome new look you created and now you’re going to have to post to each channel separately! …or not? That’s right, there’s a way to share previously posted photos to your linked social accounts at any time after they’ve been posted. Simply click the three-dot button at the bottom of the post and select “Share”. The entire post will appear, showing exactly how it will be shared and even allowing you to edit the caption! Choose your accounts, and share away.
Keeping your audience informed – a royal flush.
3. The RIGHT time for ads.
Okay although sometimes we hate them, some of the ads that pop up on your feed can be pretty cool. But if you don’t like it, do something! That three-dot button at the bottom of the ad is once again king. Click it, and you have the option to choose “I don’t like this image” or simply that you don’t like that company/brand. The key is giving feedback as you see ads come by – less insurance agencies and more vacations spots for me please! TRUMPED.
4. Spammers be gone.
No, we don’t want to #followforfollow. Frustrated by these spammy comments clogging your real follower’s opinions? So clear it up. Open up the comments thread and tap the spammers comment. “Delete Comment” or “Delete Comment and Report Abuse”, depending on just how annoying or inappropriate the particular spammer is.
No more three of-a-kind posts. You’re moving on to bigger (and more relevant) things.
5. Staying in the know.
Or as we like to say, the right way to creep.
There’s nothing wrong with doing a little market research on the people you follow. By going to the News page, you can find your notifications. However, if you click on the “Following” tab, you can see whom the people you follow are following, liking or just topics their interested in! This will make it easier to focus your posts on what your followers want to see.
It’s all about finding that necessary pair. So that’s it. Stack your hand with these few tips and suddenly your business will feel like you’ve hit the Insta-jackpot. Let’s deal!
Web:www.ideasthatevoke.com
Facebook:www.facebook.com/evokebrandsinc
Blog:ideasthatevoke.tumblr.com
Twitter:www.twitter.com/kellyehlers
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest:www.pinterest.com/ideasthatevoke
At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai