
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Selfies, food-grams and style sightings – the basics to every Instagram account are simple and easy to get the hang of. But for those who are looking to stand out, there’s a bit more to it. Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
1. Tagged no more.
Your friend just tagged you in a pic you probably don’t want your clients or business associates to see. Whoops! So, get rid of it! How? Click the three-dot button on the bottom of the post and selecting “Photo Options.” Here you can select “Hide from my profile”, which will keep you tagged in the original photo, but will not allow it to be seen by any of your followers on your profile. However, if that’s not quite enough, you can select the “More Options” button and tap “Remove me from the Photo”. This will remove your tag completely from the photo, no longer connecting you in any way, shape or form.
2. Sharing is caring.
We’ve all been there – you forgot to tap Twitter and Facebook before Sharing that awesome new look you created and now you’re going to have to post to each channel separately! …or not? That’s right, there’s a way to share previously posted photos to your linked social accounts at any time after they’ve been posted. Simply click the three-dot button at the bottom of the post and select “Share”. The entire post will appear, showing exactly how it will be shared and even allowing you to edit the caption! Choose your accounts, and share away.
Keeping your audience informed – a royal flush.
3. The RIGHT time for ads.
Okay although sometimes we hate them, some of the ads that pop up on your feed can be pretty cool. But if you don’t like it, do something! That three-dot button at the bottom of the ad is once again king. Click it, and you have the option to choose “I don’t like this image” or simply that you don’t like that company/brand. The key is giving feedback as you see ads come by – less insurance agencies and more vacations spots for me please! TRUMPED.
4. Spammers be gone.
No, we don’t want to #followforfollow. Frustrated by these spammy comments clogging your real follower’s opinions? So clear it up. Open up the comments thread and tap the spammers comment. “Delete Comment” or “Delete Comment and Report Abuse”, depending on just how annoying or inappropriate the particular spammer is.
No more three of-a-kind posts. You’re moving on to bigger (and more relevant) things.
5. Staying in the know.
Or as we like to say, the right way to creep.
There’s nothing wrong with doing a little market research on the people you follow. By going to the News page, you can find your notifications. However, if you click on the “Following” tab, you can see whom the people you follow are following, liking or just topics their interested in! This will make it easier to focus your posts on what your followers want to see.
It’s all about finding that necessary pair. So that’s it. Stack your hand with these few tips and suddenly your business will feel like you’ve hit the Insta-jackpot. Let’s deal!
Web:www.ideasthatevoke.com
Facebook:www.facebook.com/evokebrandsinc
Blog:ideasthatevoke.tumblr.com
Twitter:www.twitter.com/kellyehlers
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest:www.pinterest.com/ideasthatevoke
At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.

Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.

Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.

As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.

Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.

Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.

The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.

CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.

The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.