
Pravana Introduces New ChromaSilk Pearl Series
Meet the color series that delivers a multi-dimensional pure pearlescent effect.

Meet the color series that delivers a multi-dimensional pure pearlescent effect.

Pravana’s new collection is all about detoxing and cleansing – a timely healthy hair moment for the new year.

A sleeker, smaller, easier-to-use design to save time and space.

Pravana promotes and announces the new hire of key team members on the Sales, Marketing, Communications and Digital teams.

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

With the launch of Pravana’s Express Tones After Dark, colorists can achieve long-lasting, rich deposits with high shine in 5-15 minutes at the bowl.

Some tips on pricing, maintenance, and then the process for this "girl on fire" finish.

And spy some examples of great cuts and color by this uber-talented artist.

This client was looking for a dimensional, rooty red violet for her birthday. Challenge accepted, and mission accomplished by one of MODERN'S favorite colorists.

If you've taken the time to create it, help your client maintain it.

This client wanted a new look after having her second child. Her hair was in need of a change and she got one a big one after some fancy hair color and extensions.

This season, brunettes are getting as much love as blondes, showcasing dimension and face-framing highlights that bring light to the face and depth to the hair.

The annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.

The makeover was accomplished using the new palette, which warms to help accelerate lightening, and a roller-inspired technique. Watch Presley Poe transform her client in this video!