Modern Salon
MenuMENU
SearchSEARCH

New Launch: Pravana Demineralizing Collection

Pravana’s new collection is all about detoxing and cleansing – a timely healthy hair moment for the new year.

by Staff
December 30, 2020
New Launch: Pravana Demineralizing Collection

 

1 min to read


PRAVANA’s new Purify & Revive Collection offers two ways to demineralize, detox and cleanse hair, prepping it for color and chemical services while leaving hair weightless and moisturized.

PRIME is a groundbreaking, one-step demineralizing spray that diminishes hard water buildup in just three minutes. Section the hair and spray evenly, making sure not to oversaturate. Comb through, wait three minutes then begin the color or chemical service

Ad Loading...

CLEANSE is a color-safe shampoo powered by plant-based Lactic Acid to help remove build up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.

Before and after the P&R treatment.

The new Purify & Revive collection will be available January 2021.

More In The Know

Ad Loading...
colorful geometric patterns and text that reads 'Salon Today 2026 Technology Guide'
In The Know|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

Ad Loading...