Salonory, the first U.S. eCommerce store from Henkel for salon professionals, is in full swing, allowing salon professionals to shop from more than 10 Henkel Beauty Care Hair Professional brands and 1,500 products. From leading vibrant hair color and lighteners to luxurious after-care, stylists can now shop their favorite Henkel brands and products in one convenient destination. Henkel's professional hair care brands include Alterna Haircare, Kenra Professional, Pravana, Schwarzkopf Professional and Sexy Hair. 

According to Tanuja Singeetham, Head of Regional Digital Marketing and the U.S. eShop, Henkel North America, the B2B direct mobile-optimized shopping experience was created to adapt to the fast-paced changes in the global marketplace and increasing shifts by consumers and professionals to online shopping channels.

“We’ve seen explosive growth in e-commerce among hair salon professionals over the past few years," Singeetham says. "The Salonory platform allows us to provide customers with an easy and convenient way to get products delivered directly to them. We know customers expect more personalized and relevant experiences from brands today. Salonory gives us the opportunity to meet their changing needs and expectations.”

Reward Points

The shop offers a variety of promotions, and professionals can earn valuable reward points with every purchase by joining the Salonory Pro Rewards Program. Points earned can be redeemed for products, money-saving vouchers, and salon accessories; with monthly featured double-point products, you can earn even faster. 

“At Henkel, digitalization is a key priority for the organization," notes Stefan Mund, Regional Head Henkel Beauty Care Hair Professional North America. "The launch of Salonory further shows our commitment to innovation and the use of digital tools to build powerful customer-focused solutions. Salonory is a terrific example of the type of new business models and go-to-market approaches that will increase customer proximity and direct interaction with our valuable customer base in this fast-changing marketplace.”

To start shopping, just establish an account at salonory.com, and once you're verified as a licensed salon professional you'll have exclusive access to professional-only pricing and promotions.

“We are excited to launch this new platform," Singeetham says. "It allows us to interact directly with our customers, listen to their needs and provide great customer service.”