2014 Focus in Social Media
Five Tips for Facebook Engagement in 2014
by Kelly Ehlers
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If you haven't began using Instagram for your salon, there's no better time than now. Here's a refresher on how Instagram Direct can help your salon.
Learn how you can create a salon holiday offer for your salon on Facebook.
NEW! Twitter's new update helps salons and small business business build their business.
Kelly Ehlers, owner of Evoke Brand Strategies discusses why salons should be using Pinterest and how to correctly do so.
There’s no stopping the #hashtags craze. Just this week Facebook confirmed it will officially roll out the categorization tool, allowing users to #hashtag posts and make those hashtags #clickable.
#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
From his blog that explores his editorial work, to his professional Facebook page that highlights the day-to-day life of a stylist, to his candid Instagram account (he certainly is a Style Sync #fotohefe!), Nick Shatarah has mastered the social branding side of the biz.
Kelly Ehlers introduces the #sassysocialite, Style Sync's Facebook persona. Learn if Facebook is the right social platform to promote your salon.
Kelly Ehlers and the Style Sync team have created a fool proof formula for determining salon's social persona and where their social efforts will be the most effective. Read this first installment in the #beuatyMOB series for an explanation of Style Sync's social personas.
Style Sync releases it's first Instagram guidebook, and Kelly Ehlers gives her top Instagram tips for salon businesses.
A shiny statue, fabulous dresses and of course, amazing hair equals award season…and your salon is no exception! On the heels of the announcement of our Salon Today 200 honorees, or in conjunction with any other local or awards your salon might have received, it’s time shout your success from the chair! Let’s face it, you work hard day in and day out, making others feel beautiful, and it’s perfectly acceptable to turn your nod into an opportunity to share your story and add a little touch of viral hype.
Throughout the last year and a half, Katey-Bug has reached levels of fame and check off to-do’s on her bucket list that most of us could only dream of.Recently named the Young Talent Pillar Ambassador of Wella's new Hairdressers at Heart initiative, social media has been a huge part of Katey-Bug's rise to success.
Are you using Instagram for you salon or personal brand? Social media expert, Kelly Ehlers, breaks down what you need to know about the recent controversy surrounding their new Terms of Service (TOS) and Privacy Policy. It’s true, not many people actually bother reading the lengthy legal statements – but this particular update to the apps terms was one that garnered much attention.
Facebook has updated yet again! Social media expert, Kelly Ehlers, explains what Facebook Nearby means for your salon's marketing.
Facebook has just released a new feature called promoted tweets. Kelly Ehlers uses her social media marketing expertise to explain promoted tweets and show how they are applicable for salon businesses Facebook page.
Congratulations to the 2012 NAHA finalists for Salon Design! Let's check out the pics!