Ones to Watch
This month’s MODERN sponsors showcase the talented faces representing their companies. Here’s a peek at the exceptional professionals making their mark on the beauty business and samples of their work.
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This month’s MODERN sponsors showcase the talented faces representing their companies. Here’s a peek at the exceptional professionals making their mark on the beauty business and samples of their work.






As a school owner, parents would slip in that hairdressing was a perfect answer because their daughter/son had no business mind. I would gaze into the young person’s eyes and see passion.
Being nervous about getting a haircut or coloring your hair, especially with a new hairdresser, makes sense. Carlos explains why "Coiffeurphobia" is a thing.
In this exclusive shoot for MODERN SALON, Luis Alvarez was inspired by his two favorite beauty events—the Academy Awards in Hollywood and America’s Beauty Show in Chicago. Alvarez, who is a photographer as well as a hairdresser, has an eye for shapes, which he cultivated carefully on his red-hot models in this collection, titled “Mood Swing.”
These events will be co-located with the show, providing the most extensive, can’t-miss beauty event of the decade.
California-native Daniel Alfonso loves taking his male guests through dramatic transformations and then sharing his work on Instagram and also on his widely-viewed YouTube channel, DanielAlfonsoTV. With his videos watched by millions, ...
Jaxson Maximus is a combination of a custom clothing establishment and high-end barbershop, offering Miami's men a unique experience--from the Bro Mask in the Zen Room to the Formula 1 racecar hanging in the reception area. Take the tour.
A bi-lingual educator, Goldwell Guest Artist and International Board Certified Hair Colorist, Yolanda Carrasco also co-owns Alpha Hair Design in suburban Berkeley, Illinois with her husband Jesus. On a break from her busy schedule, she talks about Hispanics, curl and all those undertones.
Want to be a platform artist for a professional beauty company? Industry-leading hairdresser, photographer and creative director Luis Alvarez, co-founder of Aquage, shares his tips here.
We have profiled and featured her work, often, on our platforms. As we close out Hispanic Heritage Month, Patricia Nikole talks about her pride in her culture and its artistry.