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While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”
Creating beautiful, teasy highlights takes mad skill. From sectioning and formulating to application and processing, being a colorist means creating works of art. See what Artist Connective member Caroline Guiney used to detangle backcombed highlights with ease for this look
WetBrush revamped its brushes for its new Pro collection, combining its most loved elements with ergonomic designs fit for the salon.
Often when we think of hair color magic we think of creations brought to life with foils or painting techniques. But sometimes the most beautiful, jaw-dropping color results come from perfect blending at the shampoo bowls.
Fromm aims to shake up the status quo in the tool category by introducing a new collection of brushes, combs, clips and self-grip rollers called Style Artistry.
The collection uses a new proprietary bamboo technology with an anti-slip grip and ergonomic handle that is softer, more durable and easier for styling.
Wet Brush's holiday collection for 2018 features detangling and blow dry brushes to dry and detangle hair without breakage or pain. The collection is bright and cheerful with rainbow hues.
The three-brush assortment will be a part of the Performance Collection, and will join the IonPower blow dryer, travel hair dryer tools, and dryer accessories.
The brand has added four brushes that will help a variety of clients achieve the static-free hair they desire.
Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TVcampaign.
The Moroccan Collection by Wet Brush consists of a Detangler, Flex Dry Brush, Shine Brush and Comb.
The three-day event was an opportunity for Colortrak’s team to continue building relationships with its ambassadors. The weekend was also a time to celebrate the launch of Colortrak’s 2018 summer line up, the Ibiza Collection.
WetBrush Pro Flex Dry Paddle features heat resistant HeatFlex bristles with an open vented design that allows hair to dry faster.
Olivia Garden has paired quality, convenience and innovation in the launch of their patent-pending MultiBrush Collection. This lightweight thermal brush uses a modular 2-in-1 system with versatile design for a seamless styling experience in the salon.
Tools shine for Modern Fairytale, a campaign from CosmoProf and MODERN SALON. Create displays to maximize retail opportunities, and use the tools during the service to show off the magic you make with the latest technology.
The collection features lightweight thermal brushes that use a modular 2-in-1 system with a versatile design for a seamless styling experience.
Bella Colori offers an environmentally-conscious tooling system for the professional hair colorist
