Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Olivia Garden Introduces Cherry Petenbrink As New Artistic Director
Petenbrink is best known for her credited work on the Hunger Games film series along with her styling of stars.
by Staff
May 30, 2019
1 min to read
Olivia Garden announces their new Artistic Director, international educator and celebrity hairstylist, Cherry Petenbrink. Petenbrink is best known for her credited work on the Hunger Games film series along with her styling of stars including Jennifer Lawrence, Tom Hanks, Nicole Kidman, and Julia Roberts.
As Artistic Director of Olivia Garden, she will combine her passion for creativity with her love of education by guiding stylistic decisions for the popular salon brand and providing educational content for Olivia Garden products.
“I am thrilled to be expanding my work with Olivia Garden,” said Petenbrink. “I pride myself on affiliating with organizations who share my commitment to excellence. This role is a natural fit – Olivia Garden is just as passionate about perfection in their work as I am in mine.”
“Olivia Garden has worked with Cherry for years, and we have always admired her passion, expertise and dedication to her craft. The artistic contributions she has provided to the company, as an educator, have been tremendous,” said Anne Maza, VP of Marketing and Sales for Olivia Garden. “We are pleased to elevate her to a leadership role where her work will have broader impact guiding the overall strategy of Olivia Garden’s creative efforts.”
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
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by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai