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Day two of America's Beauty Show was all about the Runway presentations. MODERN caught presentations by Mark Hayes and the Sassoon Creative Team, Beth Minardi and Goldwell's FasciNATURE collection. Miss Universe even made an appearance at the MODERN booth! Check out the photos and read the story.
The clock struck 11 a.m. today, and thousands of beauty professionals "stormed the gates" of America's Beauty Show hurrying towards their favorite products and educators teaching on the show floor. Read about the highlights from the day, the Texture Pavilion AND Cosmetologist Chicago's BeautyBASH.
There’s a lot of buzz about texture in fashion and hair trends this year, and also about the new TEXTURE! Pavilion at ABS. Celebrating our third year of partnership between MODERN SALON and Texture Media/NaturallyCurly.com, TEXTURE LIVE! is moving out of the workshop classroom and onto the main floor. Come experience the “up close and personal” demos of specialized texture education from our sponsors, including a special segment with Farouk artists styling TEXTURE cover model Miss Universe Leila Lopes of Angola on Sunday at 10:00 a.m. This appearance is followed by a special autograph signing and photo op at MODERN’s booth 299 at 10:30.
The professional beauty industry gathers in downtown Chicago this weekend, March 3-5, for America’s Beauty Show at McCormick Place. The entire editorial team of MODERN SALON Media will be reporting live on all the education, inspiration and collaboration. We’ll be capturing video, sharing photos, and posting non-stop about featured artists, style trends, product news and more on Facebook, Twitter, Pinterest (one of our new accounts) and on the ABS events page on modernsalon.com! If you are coming to the show, say hello at MODERN’s Booth 299 and visit our Texture Pavilion at stage #233. The MODERN team will also be at the special BeautyBASH Saturday night, joining the industry in celebrating Cosmetologists Chicago’s centennial anniversary and “100 Years of Beauty.” Read on for more ABS details.
Taking the inspiration from the bourgeois runway looks from Bottega Veneta and Jean Paul Gaultier, hair stylist Clive, from Clive and Co. in Dallas, Texas, was inspired to create a hair cut that interpreted this updo runway trend in a way that it can be worn with shorter hair. This makes the style wearable for everybody, taking away the mystique that runway style is outlandish and unrealistic for every day wear.
How to create Philip Pelusi's Renaissance crimped updo style.
I just love this hair by Paul Hanlon for Aveda at the Preen Autumn/Winter 2012 show at Mercedes Benz Fashion Week! The look is windblown with mixed textures. "The look we've created is a haphazard, sport knot with an aerodynamic feel," says Hanlon.
The Jenny Packham Fall 2012 collection pays homage to the alluring film noir starlets of the 1940s. Lead Hair Stylist Leonardo Manetti recreated the “victory roll” style of the period, named for the V-shape of the style created when smooth hair is rolled around a foam piece (known as a “hair rat”) to provide structure and volume.
The hair look at the Autumn/Winter ’12 Peter Som show in New York represented a new direction for a new season with contrast playing a key role. According to Wella Professionals' Eugene Souleiman, who designed the hair for this collection, he wanted to create a graphic look that worked with the collection but at the same time was not too harsh. See the steps for yourself!
TextureMedia really hit it out of the park with Fashion on the Runway—the only hair-focused event centered around New York's Fashion Week. Five hair care sponsors headlined the runway—debuting looks that truly celebrated texture.
The Curls Unleashed creative team was full of energy up on stage: Reginald Mitchell, director of education; Zac Britt, senior educator; Willie Malone, senior educator; got the crowd dancing and cheering on as texture took over the runway.
Minardi Luxury Color Care and Joico put together a fantastic creative team of Mark Mileti, color director; Stephen Wang, design director; John James Lichioveri, senior designer, and Sony Hy, design assistant, in an exciting runway presentation that featured tousled texture, combined with beautiful cuts and striking fashion.
Arrojo brought together its creative team that truly wow’d with its take on texture: Amanda Jenkins, lead stylist and creative director; Zeph O’Hora, stylist; Liz Marz, make-up; Ashley Kowalski, color and fashion styling; and Abbey Theis, permanent texture specialist.
Hair care sponsor Matrix brought together the dynamic duo of Nick Stenson and Daniel Roldan to create five finishes, each model sporting a different take on Texture, all with an underlying neo-Victorian theme.
L’Oréal Professionnel Master Session Artist, Laura Polko, created the hair styles for the Houghton Fall 2012 presentation at New York Fashion on Thursday, February 9.
It’s a new year, and the style spotlight is on textured hair. Top texture experts share their predictions on what will be this year’s hottest curl trends.
Do your clients have frizzy hair and want a smoother look and feel that will last months? KeraStraight transforms this frizzy haired model with dark, naturally wavy hair into a straight look with more manageability. The result lasts 2-4 months.
