America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
by Staff
New: Living Proof Curl
Life-Proof CurlsAfter noticing that many women have difficulty maintaining textured hair, Living Proof has introduced Living Proof Curl. The new, texture-friendly line aims for curls that last twice as along without frizz, and ...
Lauren Quick・Contributor
Living Proof Curl Detangling Mist
1/4
1 min to read
Life-Proof Curls
After noticing that many women have difficulty maintaining textured hair, Living Proof has introduced Living Proof Curl.
The new, texture-friendly line aims for curls that last twice as along without frizz, and the Curl Conditioning Wash, Curl Defining Styling Cream, Curl Detangling Rinse and Curl Enhancing Style Mousse repel humidity with flexible-hold technology.
Tested against time and water (i.e. getting caught in the rain), among other things, Living Proof Curl is able to maintain curl shape against the odds.
For more info, visit livingproof.com.
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